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How to Maximize your Newspaper Coverage beyond Facebook! 14 Mar 2011 | 01:30 am

A few weeks ago, a CAS Member, we'll call him Dr. Feelgood, was quoted in his local newspaper in an article about chiropractic and pregnancy.  His question to us was, "Do you have any ideas on how to ...

The Power of Visualizing what you want! 7 Mar 2011 | 10:52 am

Visualizing what you want seems easy, right? However, the steps to getting what you want or at least closer to it can be harder than you think!  There are really four parts of visualization that you c...

No Empty Promises... 28 Feb 2011 | 04:03 am

What do people buy?  They buy benefits, they buy promises. I’m saying that because we have for along time said, and our 'superiors' remind us, that we cannot tell people we cure things, and I agree wi...

Creating Retention..Get to the source of the problem... 28 Feb 2011 | 03:26 am

I want you all to begin to realize, that the thing you are basing your retention on is a priceless commodity, priceless. Chiropractic and the results it provides for health and wellness is Priceless! ...

Creating Referrals through the WOW Factor! 25 Feb 2011 | 04:48 am

Do you think Referrals are hard to attract?  If you think so 'WIZARD', then you are RIGHT!  Its hard of you think it's hard!  You should have a practice setting that WOW's the patient. They should be ...

Out of Chaos Comes Order... 22 Feb 2011 | 04:52 am

"Out of Chaos Comes Order..." How many times have you heard that when things get crazy, out of line and frustrating is when you are on the brink of growing? Well I am here to tell you it is true!  The...

Parker Success Principle: “There is no philosophy by which you can do a thing, if you think you can not.” 15 Feb 2011 | 05:15 am

What does that mean? If I think I can’t, I can’t?  or “I can’t manifest what I desire in my life and my practice if I do not ‘believe’ that I can make it happen up here!”(In my head!)   Both are exact...

Chiropractic Marketing 15 Feb 2011 | 05:12 am

Marketing tends to be the 9 letter bad work in our profession. It's tough out there! It's hard to do!  Cost so much! It never works anyway!  Have you heard yourself saying those exact words in your he...

Planning 15 Feb 2011 | 05:05 am

We have all heard it said again and again..."No Plan is a Plan to Fail!"  We all know its true but yet we fall short of actually 'doing' it! Planning seems to be the past thing on our list, right?  So...

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