Blogspot - coffeeanddonutswithjwtplanning.blogspot.com - Coffee and Donuts with JWT Planning
General Information:
Latest News:
Where is the angry young man? (By Ishita Mehar, Account Manager, Mumbai) 24 Jul 2013 | 01:09 pm
Once upon a time long long ago… there used to be an angry young man… He was aggressive, macho, muscle-flexing and a goon-bashing man. He had the tough guy stereotype alpha male (hyper masculine) soci...
"Ve know your sekret, Mr Bond" (By Anvar Alikhan, Senior Vice President and Executive Creative Director, JWT Mindset) 17 Jun 2013 | 02:06 pm
James Bond – the spy, the cult and the brand Anvar Alikhan (JWT Mindset, Hyderabad) was honoured with ‘WPP Atticus Award of Merit, 2012’ in the Branding and Identity category. Anvar’s winning paper,...
Branding 3.0 (By Anvar Alikhan, Senior Vice President and Executive Creative Director, JWT Mindset) 8 May 2013 | 01:46 pm
(REVIEW ON 'UPRISING', HOW TO BUILD A BRAND - AND CHANGE THE WORLD - BY SPARKING CULTURAL MOVEMENTS, BY SCOTT GOODSON) In 2003, singer Barry White and comic actor John Ritter died of heart attacks wi...
Instant creativity (By Anvar Alikhan, Senior Vice President and Executive Creative Director, JWT Mindset) 8 May 2013 | 01:33 pm
(REVIEW OF 'IMAGINE' - HOW CREATIVITY WORKS, BY JONAH LEHRER. PHILOSOPHER AND NEUROSCIENTIST JONAH LEHRER MAKES A COMPELLING CASE TO EXPLAIN WHY CREATIVITY IS NOT A SPECIAL GIFT, AND HOW IT CAN BE CUL...
Down with dilbert (By Anvar Alikhan, Senior Vice President and Executive Creative Director, JWT Mindset) 8 May 2013 | 01:17 pm
(REVIEW OF 'GOOD STRATEGY/BAD STRATEGY' - THE DIFFERENCE AND WHY IT MATTERS, BY RICHARD RUMELT) What makes good corporate strategy? Not wishful thinking but analysis, says Anvar Alikhan in this revie...
Business as unusual (By Anvar Alikhan, Senior Vice President and Executive Creative Director, JWT Mindset) 8 May 2013 | 01:06 pm
(REVIEW OF 'THE LITTLE BLACK BOOK OF INNOVATION' BY SCOTT D. ANTHONY) As the saying goes, if the pace of change in your industry is faster than the pace of change inside your company you’re in deep d...
Tweedledum and Tweedledee (By Anvar Alikhan, Senior Vice President and Executive Creative Director, JWT Mindset) 8 May 2013 | 12:36 pm
(REVIEW OF 'THINKING, FAST AND SLOW' BY DANIEL KAHNEMAN) A couple of years ago, pop pundit Malcolm Gladwell gave us Blink, his much-talked about theory on why we really don’t need to think too much, ...
Great by planning (By Anvar Alikhan, Senior Vice President and Executive Creative Director, JWT Mindset) 8 May 2013 | 12:18 pm
(REVIEW OF 'GREAT BY CHOICE' UNCERTAINTY, CHAOS AND LUCK - WHY SOME COMPANIES THRIVE DESPITE THEM, BY JIM COLLINS & MORTEN T. HANSEN) Why did Amundsen make it to the South Pole and back in 1911, whil...
The consumer as audience (By Anvar Alikhan, Senior Vice President and Executive Creative Director, JWT Mindset) 8 May 2013 | 11:58 am
(REVIEW OF 'HEGARTY ON ADVERTISING', TURNING INTELLIGENCE INTO MAGIC, BY JOHN HEGARTY, HYDERABAD) One of the world’s most influential admen, who built campaigns for Johnnie Walker and Axe, says brand...
18.3 and Under, The Changing Mosaic of South India 30 Apr 2013 | 04:31 pm
A recent study by JWT, India titled “18.3 and Under, The Changing Mosaic of South India” led by Navonil Chatterjee (Vice President & Executive Planning Director, JWT) breaks some of the deep rooted my...
