Today Remind Your Daughter That... 14 May 2012 | 12:47 am

Today Remind Your Daughter That... 12 May 2012 | 10:34 pm

Pretty Rad!!! 14 Apr 2012 | 06:04 pm

Pink, Pretty and Princess: It is not Nature its Corporate Nurture 8 Apr 2012 | 09:58 am

The commercialization of childhood is reaching epidemic proportions worldwide; little girls still in nappies are already being bombarded with toxic messages from media, marketing and even toys. Socie...

Dolls that inspires her to be active and sporty!!! 1 Apr 2012 | 11:29 am

I believe that when good people come together they can drive real change in the world. I am truly humbled by the support and generosity of all our partners in crime from all corners of the world. I co...

Untitled 1 Apr 2012 | 01:52 am

Have you heard the news? SheHeroes  and  New Moon Girls have launched a fabulous contest! They want you to help tell the Secrets of SheHeroes around the globe. This contest is open to all girls under...

I am giving away all 7Wonderlicious products in return for your support 25 Mar 2012 | 06:28 pm

Every day I receive 5 to 10 requests to provide parents with recommendations of great products for girls. Parents are constantly on the lookout for: gender neutral apparel, books and movies with gr....

11 year old Ashlee is set to change the world 21 Jan 2012 | 06:26 am

Guest post by our friend Ashlee Nicole Baritugo. Hi, everyone. My name is Ashlee Nicole Baritugo. Call me Ash. I am 11 years old born on January 9, 2001. I'm homeschooled but I think I'm going back....

Walking amongst giants 29 Dec 2011 | 04:31 am

This year was without a doubt the best year of my life to date. I may not be able to bottle up all that I have experienced, all that I have learned, all that was accomplished but I want to share with ...

The impact of “Want to kill your daughters' self worth” aka @hamleystoys campaign 19 Dec 2011 | 01:36 am

Back in May this year I traveled to the UK on business and decided to visit the Hamleys toy store, at the time I was so shocked with what I found that I wrote two blogs posts about it. The 7Wonderlici...