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Marketing: Celebrities don’t always pay off for a brand 21 Jun 2012 | 11:11 pm

Boulder (EL): Companies paying celebrities big money to endorse their products may not realize that negative perceptions about a celebrity are more likely to transfer to an endorsed brand than are pos...

Hiking through the Black Rock Mountain State Park 14 Jun 2012 | 12:49 am

Mountain City (EL): The Black Rock Mountain is the highest state park in Georgia named for its cliffs of biotite gneiss, a dark-colored sheet silicate. Overlooks provide plenty vistas to enjoy the sc...

Global warming: Plants speed up flowering 26 May 2012 | 05:24 am

Santa Barbara (EL): Many wild plant species thought to be "stable" in the face of climate change are actually responding to global warming, say researchers at UC Santa Barbara's National Center for Ec...

Arabian Desert did have a network of ancient rivers 2 May 2012 | 02:20 am

Arabian Desert (EL): Satellite images have revealed that a network of ancient rivers once coursed their way through the sand of the Arabian Desert, leading scientists to believe that the region experi...

Tallulah Gorge State Park: Most spectacular canyons in the eastern U.S. 19 Apr 2012 | 06:49 am

Tallulah (EL): A day of fun, inspirations and a team-motivating workshop “Nature and Landscape Photography” was a great experience with a small group of outdoor photographers through the Tallulah Gorg...

Rocky Mountains: Early snow melt effects butterfly population 20 Mar 2012 | 10:32 am

Colorado (EL): Early snowmelt caused by climate change in the Colorado Rocky Mountains snowballs into two chains of events: a decrease in the number of flowers, which, in turn, decreases available nec...

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