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On The Beach Improves Their Attribution Modeling and Increases ROI by 25% 26 Jun 2013 | 05:38 pm
Attribution modeling is the process of distributing credit between different marketing channels that a consumer interacts with, prior to completing a purchase. As online reporting becomes increasingly...
2013 Travel successes on G+ 15 Apr 2013 | 06:59 pm
It's been a while since we posted a G+ update so we'd like to share with you the latest successes our Travel clients have had on G+ this year: a case study from the UK and one from across the pond in ...
Bon voyage! Bon voyage! Flight Search rolls out across European countries 18 Mar 2013 | 08:57 pm
Cross-posted on the ITA Software By Google blog. If you live in the UK, France, Italy, Spain or the Netherlands -- and are thinking of hiking the Swiss Alps, visiting the Greek Isles, taking a bite o...
Latest Google Travel Whitepaper 6 Nov 2012 | 08:57 pm
ADVERTISING TRAVEL PRODUCTS TO MULTI-SCREEN CONSUMERS Many travel companies are struggling with the speed of change in the mobile sector and in assessing the scale of the mobile opportunity, in decid...
Last-minute travel has gone mobile 18 Jul 2012 | 07:14 pm
This summer we have seen a notable shift towards the use of mobile devices, when the Brits search for last-minute travel products. For certain types of products, up to 40% of all Google queries are ma...
Curious how Google+ can work for Travel brands? 1 Jun 2012 | 05:42 pm
We're pleased to announce a new case study for how LateRooms.com has found success with Google+. A few of the top highlights from the study include: Approaching 600k followers Several posts have been...
More travel research for you to explore 23 May 2012 | 10:10 pm
Want to understand how search drives travel purchases? To compare mobile and desktop use? To understand more about the ROPO effect: research online, purchase offline. Or perhaps you want to deep-dive ...
London Olympics 2012 8 Mar 2012 | 01:51 am
We are pleased to release our latest travel whitepaper, "London Olympics 2012". This paper analyses the impact of the Olympic Games and other major sporting events on the UK Travel Industry. The obje...
Youtube & Display for Travel 23 Nov 2011 | 03:32 am
Above is an amazing EMEA video showcasing how global brands are effectively utilising our platforms. With Google's media and platform solutions, Travel advertisers can develop comprehensive, innovati...
Travel Whitepaper Q3 2011 3 Nov 2011 | 11:11 pm
We are pleased to release our latest travel whitepaper, Destination analysis Q3 2011. This destination-focused whitepaper is an attempt to go beyond the usual seasonality and event analysis, and delve...
