Blogspot - innov8or.blogspot.com - Michael Osofsky on Innovation
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NetBase Post Ties Into Innovation Topics 13 Aug 2011 | 12:26 pm
A new post on the NetBase blog about the social media conversation surrounding a product called Cricut from Provo Craft touches on several key topics in innovation and product positioning. Specifical...
Netnography.com best practices forum coming soon 3 Aug 2010 | 09:32 am
NetBase and Rob Kozinets will be launching a best practices forum later this summer. If you're interested, check out http://www.netnography.com. Be sure to let us know what you're interested in discus...
Flip it to High blog announcement 31 Jul 2010 | 05:31 pm
I'm trying an experiment with ConsumerBase which I call Semantic Keyword Expansion. I've created a blog I'd like to announce called Flip it to High. On this blog I'm promoting the Vitamix blender. I'v...
All about ConsumerBase 8 Jul 2010 | 04:47 am
Our fabulous marketing team just created a clip on youtube describing what our product, ConsumerBase, is all about. My favorite part is the insights about Wii at the end. Check it out... http://www....
Innovative soup recipe 23 May 2010 | 05:30 am
I love this soup recipe below because it gives guidelines for how to make different kinds of soups with whatever you have on hand. This is a really practical recipe that gives you a lot more control o...
Zoetrope 1 Apr 2010 | 09:02 am
Eytan Adar's latest project is Zoetrope, a way of interacting with a web page's history. Rather than just seeing what's currently on a web page, Zoetrope let's you easily rewind to previous versions o...
How to be an innovator 29 Mar 2010 | 09:02 am
Not much guidance is out there for how to become an innovator. Sure there's lots on how to be an entrepreneur, an inventor, or a leader. But if you want to be an innovator, here is a how-to tip. I he...
Technique – the Kozinetnographic method 9 Mar 2010 | 07:55 am
I realize part of the results may be due to my experience in pulling insights or fluke of nature or or or... I am using WordPress, a ballpoint pen, and the margin of my copy of Netnography Anyway, I r...
My tiger fleck insight 9 Mar 2010 | 06:45 am
Rob Kozinets sent me his Netnography book a couple of weeks ago and I've been enjoying it quite a bit. Last night I got to the Data Analysis section and thoroughly enjoyed the exercise on the alt.coff...
Somone using Alka-Seltzer as a substitute for baking soda 27 Feb 2010 | 11:01 am
I just came across this posting for a recipe that uses Alka-Seltzer as a substitute for baking soda. That would be sure to give you rise surprise.
