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Twelve Steps in Marketing Research Process 16 Aug 2013 | 04:24 am
Steps in marketing research process Following image depicts the steps in a marketing research process. Image credits © Prof. Mudit Katyani. The twelve stages or steps in a marketing research proces...
Difference Between Market Research vs Marketing Research 14 Aug 2013 | 04:11 am
Difference Between Market Research vs Marketing Research Following image shows five important points of comparison used to find out the difference between Market Research vs Marketing Research (MR). ...
Is Marketing Research Scientific or Not? Explain 13 Aug 2013 | 08:13 pm
Is marketing research scientific or not? Marketing research is not a pure science like physics and chemistry. It is a social science. It uses scientific methods for solving marketing problems. It use...
Departments and Organizational Structure of Advertising Agency 11 Aug 2013 | 09:56 pm
Organizational structure of advertising agency Advertising agency must have a suitable internal organizational structure to keep functioning properly with a smooth workflow. When an advertising agen...
Disable Primary, Social and Promotions Tabs in Gmail 6 Aug 2013 | 02:42 pm
Disable Primary, Social and Promotions Tabs in Gmail Recently, it came to my notice that the interface of my Gmail account has changed a bit. Earlier, I enjoyed the simplicity of accessing my emails ...
Client Agency Relationship in Advertising 6 Aug 2013 | 12:40 am
Client agency relationship in advertising The client agency relationship starts when the client appoints the advertising agency for making an ad. This relationship continues as long as the agency pro...
Eleven Major Functions of Advertising Agency AD 5 Aug 2013 | 04:53 pm
Functions of advertising agency Advertising agency is an independent service-rendering organization. It delivers various services and performs many functions for its clients, who are advertisers. It ...
Areas or Scope of Social Responsibility of Business 25 Jul 2013 | 02:05 pm
Areas or scope of social responsibility of business Earlier, we discussed the introductory part of the social responsibility of business. In this starting article, we tried to grasp the basic underst...
Social Responsibility of Business for the Welfare of Society 20 Jul 2013 | 04:55 pm
Social responsibility of business Social responsibility of business means various obligations, responsibilities or duties that a business has towards society. The sphere of society incorporates vari...
What is Product Quality? Definition Meaning Importance 21 May 2013 | 07:18 pm
Definition of Product Quality Before we proceed to understand, “what is product quality?” First, let's focus on the definition of quality.It is not easy to define the word ‘Quality’ since it is percei...
