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Creating great AR Mobile App Campaigns -Part 2 (the Ikea 2014 AR app) 22 Aug 2013 | 03:38 pm
I briefly discuss the IKEA 2013 catalogue app in my last post -well, guess what? The 2014 IKEA app is out. Consumers can place the catalogue on the floor of a room in their home, point at the catalog...
How can agencies produce great Augmented Reality campaigns? 31 Jul 2013 | 06:38 pm
If you are an agency (creative, advertising, mobile or digital) and you are new to augmented reality (AR) it is not easy to decide how to convert a creative idea into a fully fledged AR app. Where do...
Augmented Reality 2.0 - From AR 1.0 (Hype) to AR 2.0 (Mainstream) 10 Jul 2013 | 07:18 pm
BARCELONA -I recently presented an overview of Augmented Reality to an interested customer describing some examples of note-worthy AR campaigns and how cloud-based image recognition helps solve many r...
Augmented World Expo 2013 : AWE Summary and Video 8 Jul 2013 | 07:04 pm
SANTA CLARA, Calif. - Augmented World Expo has come and gone, and if there ever was a doubt about the resurgence of interest in AR in general, then the doubling in size of the key global showcase expo...
Augmented World Expo (AWE) 2013 Santa Clara -Agenda overview and discounted tickets 14 May 2013 | 02:24 pm
Computing is changing inside out. The world is now the platform. ARE is now AWE. Welcome to the Augmented World! Augmented World Expo (AWE), is the world’s largest gathering of designers, engineers a...
Augmented World Expo (AWE) 2013 Santa Clara -Agenda overview and discounted tickets 14 May 2013 | 02:24 pm
Computing is changing inside out. The world is now the platform. ARE is now AWE. Welcome to the Augmented World! Augmented World Expo (AWE), is the world’s largest gathering of designers, engineers a...
Lessons from GDC San Francisco -Game Developers Conference 2013 Wrap Up 9 Apr 2013 | 08:00 pm
SAN FRANCISCO - I had the privilege of joining a throng of 20,000 attendees at the GDC in San Francisco this March for one full week and it gave me an opportunity for a first "deep dive" into gaming. ...
Lessons from GDC San Francisco -Game Developers Conference 2013 Wrap Up 9 Apr 2013 | 08:00 pm
SAN FRANCISCO - I had the privilege of joining a throng of 20,000 attendees at the GDC in San Francisco this March for one full week and it gave me an opportunity for a first "deep dive" into gaming. ...
Mobile World Congress 2013 -Agenda of Side Events 12 Feb 2013 | 08:30 pm
BARCELONA -There is a staggering number of side events at the Mobile World Congress this year, and you can expect as much life outside the congress walls as within. Some events I have signed up for t...
Mobile World Congress 2013 -Agenda of Side Events 12 Feb 2013 | 08:30 pm
BARCELONA -There is a staggering number of side events at the Mobile World Congress this year, and you can expect as much life outside the congress walls as within. Some events I have signed up for t...
