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Hurricane Irene - Lessons for Business 29 Aug 2011 | 11:33 pm
Hurricane Irene is moving through eastern Canada and out to sea just as fast as the storm moved into North Carolina, New Jersey and New England, leaving behind a mess to clean up. Over 20 people died ...
Does Higher Customer Satisfaction Always Mean More Sales? 17 Apr 2011 | 03:20 pm
12.00 Normal 0 false false false EN-US X-NONE X-NONE In brief, the answer is “No!” – You must do more than merely drive customer satisfaction scores up. As an illustration, consider the Cadil...
Pain Killer Marketing: Egypt, the Battleship Maine and Market Research -... 16 Feb 2011 | 09:00 pm
Pain Killer Marketing: Egypt, the Battleship Maine and Market Research -...: "The Battleship Maine was sunk in Havana harbor 113 years ago today, sparking the US public to get behind the Spanish-Ameri...
Egypt, the Battleship Maine and Market Research - A Question of Ethics? 16 Feb 2011 | 08:05 pm
The Battleship Maine was sunk in Havana harbor 113 years ago today, sparking the US public to get behind the Spanish-American war. Was US public opinion galvanized by the "yellow press" over an accide...
The ART of CONVERSATION 5 Jan 2011 | 11:31 am
The Art of Conversation As a marketer and market researcher, I often wonder about the effectiveness of various communications techniques. Obviously, the marketing and advertising world is going throu...
Do You Come from the Land Down Under? 20 Dec 2010 | 01:56 pm
It is nice to be quoted. I was alerted today that someone in Australia has published one of my articles for Australian business people to read. It shares some thoughts that were first expressed at Cus...
Take Time to STOP ... and Listen! 16 Dec 2010 | 05:20 am
You may have read about this. Joshua Bell, the world renowned violinist, played incognito as a "street musician" for an hour in the DC subway as an experiment for the Washington Post. He played six c...
Is it lack of jobs or lack of skills? + social networking question 4 Dec 2010 | 08:21 am
Is there a lack of jobs out there, or a lack of skills and training to fill the jobs that are available? A new book co-written by my friend and co-author, Henry DeVries, claims there are plenty of job...
Are You Being Served? Are You Free? 24 Nov 2010 | 02:30 am
Many of you may recognize the phrases in the title from the hilarious British sitcom about Grace Brothers Department Store in London in the 1970s and 1980s. When a customer came onto the floor needing...
My Business Card is a Book? 17 Nov 2010 | 10:42 am
I know this sounds like an expensive business card idea, but it works. Think of how easy it is to throw away a business card, but people never want to throw away a book. For some reason, we think book...
