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The Strategy Shed Philosophy 11 Sep 2012 | 10:14 am
“Getting the maximum return, for the least amount of expense, for the longest duration of time … on everything you are currently doing now, have done in the past … and will do in the future.” I speci...
"Optimizing and Leveraging" your Hidden Marketing Assets 10 Sep 2012 | 10:36 am
What does it mean to "optimize and leverage" your business? Sounds complex, let's see if we can make it a bit simpler: If you focus on: Getting the maximum return, for the least amount of expense,...
Great Tassie Exposure 10 Sep 2012 | 10:03 am
Reading our old local rag, The National from Abu Dhabi, at the weekend and came across this terrific story about Tassie Nice to see Launceston featured for a change too, just to balance things up. W...
A great blog post - and it's not even mine 10 Sep 2012 | 09:59 am
Just read this post on Clayton Makepeace's blog (it's one of the best business blogs around) from Daniel Levis: http://www.makepeacetotalpackage.com/daniel-levis/whats-your-big-idea-for-2010.html#more...
How's your CV looking? 10 Sep 2012 | 09:59 am
The Double D is a great one for keeping her CV (maybe you call it a resume?) up to date. And a very impressive CV it is too. Mine's a bit more scratchy, being without a boss for a few years now (than...
Getting 'em versus keeping 'em 10 Sep 2012 | 09:59 am
I've written plenty in the past about how relationship-building can help to turn prospects into clients, and you should definitely be working some Strategy Shed strategies into your marketing mix for ...
It's all in your head mate ... 10 Sep 2012 | 09:59 am
But you already knew that, right? I must admit, it took me a hell of a long time to work it out, but the penny finally dropped. I truly believe we all have the potential in us to do pretty much anyt...
Kick arse and hold noses! 10 Sep 2012 | 09:59 am
Just read a great quote over at Robin Elliott's excellent joint venture blog: >>General George S. Patton believed he was a reincarnated warrior leader. He said, “Now there’s another thing I want you...
A huge lesson from American Idol 10 Sep 2012 | 09:59 am
Did you watch American Idol this season? We couldn't really get into it, and things have been pretty hectic lately anyway, but last year it was essential viewing at our place, and we reckoned that wa...
Now this is great marketing ... 10 Sep 2012 | 09:59 am
My niece has just been to her college ball, and naturally enough, she needed a new dress. Doesn't every woman?? She found just what she was after in Mabella, a boutique here in Launceston. Thrilled...
