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A Facebook Business Page will Increase your Customer Base but First it Might Drive you Crazy! 15 Mar 2012 | 05:19 pm

It is time to add something else to your To Do List.  I know, I know...you are already on overload and one more thing will push you over the edge....but you still have to do it!  Facebook has revoluti...

You Better "Get Social" if you want your Crafty Business to Thrive! 18 Feb 2012 | 09:55 am

True confessions.... I built my business by spamming.  I know, I know!  It wasn't nice and I ain't real proud, but it was what it was.... There was a time when I was that person.  In fairness, my spam...

Encourage Crafty Community to Build a Loyal Retail Following 25 Jan 2012 | 03:48 pm

Every Tuesday I host an Open Studio from 10 - 2.  The second Wednesday night of the month is reserved for a specific fiber project that never costs more than $15.   Fiber minded women settle in to cha...

Bratty Beaders, Crazy Catknappers, and the Problem with Spewing our Thought Bubbles... 2 Dec 2011 | 10:44 am

It has been an interesting few weeks and I have lots of exciting news to impart and projects to enthuse over, but that is all going to have to wait until another day....there is WAY more important stu...

Rekindle your Creative Muse to Ignite your Customer Base! 28 Oct 2011 | 06:09 am

Do you remember the rush you felt when you first learned to knit, bead, or [insert your craft of choice here]?  The exhilaration was INTENSE---less sweaty than sex, with zero calories----It was GREAT!...

The Fine Line Between Artistic Inspiration and Crafty Exploitation 14 Oct 2011 | 02:24 pm

Color.  Texture.  Design.  I am a big fan of visual stimulation.  I spend hours each week surfing the web --- popping in on artsy blogs and conducting countless google image searches to discover the b...

Carol Cypher, Marketing Magic, and a Middle Aged Slumber Party 5 Oct 2011 | 08:23 am

Promotional events are the lifeblood of a spectacular retail experience.  It is all about SHOPPERTAINMENT!  You know you should do more Store Events and I know that I should do more Studio Events.  Li...

...Become an "Inspiration Destination" to get your Share of the Craft Dollar! 29 Sep 2011 | 09:33 am

There are certain people who emanate creative light---you know the sort  I mean---each idea is more inventive than the last, their humor is infectious, filling the world with laughter, and the day is ...

Can't we all just get along? Bashing your Competition is bad karma, bad for business, and just plain yucky. 28 Jul 2011 | 07:30 am

Crafty Retail can be awesome, but some days it is kind of like high school.  Yup, high school with wrinkles.  Snarky competitors love to make snide comments when your customers are in their stores, an...

Refine Your Crafty Business to Get the Life You Want! 14 Jul 2011 | 06:04 am

We have been blogging a bit about the state of the brick and mortar craft store and it is fair to say that times are changing. There was a time when a creative individual with a passion for knitting/b...

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