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CIPR Excellence Awards – week 1 of judging 23 Apr 2013 | 03:51 am
That’s the first week of three for the CIPR Excellence Awards judging over, with 9 categories now judged and the winners chosen (although the names of the winners are top secret until the Awards dinne...
CIPR Excellence Awards – my story 20 Apr 2013 | 03:30 am
Since 2006 I have been involved in the judging process of the CIPR Excellence Awards. My role is the independent facilitator which means I sit on the judging panel for each of the 28 categories – thi...
How to write a simple social media strategy in 8 steps 19 Mar 2013 | 02:31 pm
Hands up if you have a social media strategy in place. My guess is that there are relatively few readers of this blog post waving their hands in the air shouting: “I do. I do. Me. Over here!” However,...
Your Ultimate Desired Result 11 Feb 2013 | 04:24 am
Have a clear idea of what you want your marketing to achieve – your Ultimate Desired Result. In other words, what you can see at the top of the mountain in front of you. By keeping in mind what you ul...
What’s going on at Facebook with Newsfeed visibility? 12 Nov 2012 | 06:06 pm
Who sees my posts on Facebook? I had an email today from the owner of a company following the social media training I did with her franchisees back in the summer and I wanted to share my response on h...
The 5 steps to marketing heaven 9 Nov 2012 | 06:04 pm
There is a great new networking group in Surrey called “Business Breakthrough Networking”. It is run by Sue Bown of The Coaching Zone who is a really insightful business coach – Sue has helped me on ...
Do you invest in, or spend on, your marketing? 9 Nov 2012 | 02:18 pm
I have long been a believer that when it comes to marketing, people in business fall into two camps and I thought I would write this post to do some research (allbeit not a very scientific piece of re...
How much would these marketing activities cost me? 25 Oct 2012 | 06:05 pm
I often get emails from prospective clients who have decided that they want to put in place a couple of marketing activities as they feel either they are missing a trick or that someone they know is d...
That was the week that was – w/c 15th October 2012 22 Oct 2012 | 07:49 pm
As weeks go, this one was pretty quiet. Nothing spectacular happened. Nothing out of the ordinary at all. But boring? Never! I gratefully had the opportunity to put my nose to the grindstone and ...
That was the week that was – w/c 8th October 2012 15 Oct 2012 | 10:37 pm
Here is the second post in my diary of what goes on at Bojangle Communications. I don’t give you chapter and verse, it’s more of a flavour so you can get an idea of the range of activity I get up to ...
