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Marketers Must Love People 27 Aug 2013 | 04:48 pm
The following post is inspired from the book I co-authored, THE PASSION CONVERSATION. The book shares how to better understand, spark and sustain word of mouth marketing conversations. This post share...
Every Marketing Problem is a People Problem 21 Aug 2013 | 05:09 pm
The following post is inspired from the book I co-authored, THE PASSION CONVERSATION. The book shares how to better understand, spark and sustain word of mouth marketing conversations. This post share...
No Passion. No Conversation. 19 Aug 2013 | 05:13 pm
The following post is inspired from the book I co-authored, THE PASSION CONVERSATION. The book shares how to better understand, spark and sustain word of mouth marketing conversations. This post share...
The Business of Love and Passion 14 Aug 2013 | 03:23 pm
At Brains on Fire we believe with all our hearts and souls, it is possible to fall madly and passionately in love with the people you serve. And we believe that it’s possible for those folks to fall i...
THE PASSION CONVERSATION | Sept. 3 15 Jul 2013 | 06:01 pm
I’ve long been into word of mouth marketing. Sparked it. Studied it. Lived it. Done it. Talked it. And written about it in countless blog posts. All of that has led to this… THE PASSION CONVERSATION:...
Making Disruption Personal 27 Jun 2013 | 09:54 pm
A disruption is always an interruption. It’s something that gets in our way preventing us from doing what we set out to do. That’s the negative take. But there’s a positive angle from which to view a ...
The Power of Follow-Through 6 May 2013 | 03:07 am
I’m a Jackie Huba fan. Been one since late 2002 when I first read Creating Customer Evangelists. Over the years I’ve come to know Jackie as much more than a colleague, but as a good friend. A few year...
The Power of Follow-Through 6 May 2013 | 03:07 am
I’m a Jackie Huba fan. Been one since late 2002 when I first read Creating Customer Evangelists. Over the years I’ve come to know Jackie as much more than a colleague, but as a good friend. A few year...
Chopping Down a Product 19 Feb 2013 | 12:23 am
Years ago I wrote about how businesses “chop down” their products to maintain/grow profits. I used a scene from AMERICAN GANGSTER to illustrate this point. It’s the scene where Frank Lucas confronts N...
Chopping Down a Product 19 Feb 2013 | 12:23 am
Years ago I wrote about how businesses “chop down” their products to maintain/grow profits. I used a scene from AMERICAN GANGSTER to illustrate this point. It’s the scene where Frank Lucas confronts N...
