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Social Media Mantra 17 Apr 2013 | 03:44 am
Before you even think about online networking for your brand, I suggest the following exercise. First, take your shoes off. Close the blinds and dim the lights in your office. Sit on the floor cross-l...
Post-apocalyptic Season's Greetings 22 Dec 2012 | 05:00 am
Congratulations. You have survived the apocalypse. I hope you had a pleasant end of days.
Santa Claus Graphic Guidelines 12 Dec 2012 | 03:08 pm
How not to get sued by an elf this Holiday Season Hey it's that time of year again.
Survival is overrated 9 Nov 2012 | 09:26 pm
We would like to give a big thanks to the CEOs who attended the workshop, "Survival is Overrated" at MINC today. We enjoyed getting to know you and we hope you stay in touch.
The social vote: Obama vs. Romney 6 Nov 2012 | 04:38 pm
SAUL LOEB/AFP/GETTY IMAGESOK, all the Americans at The Duffy Agency have now voted. Like many Americans I'll be watching the results come in for the rest of the day trying to piece together the fragme...
The ups & downs of startups: How entrepreneurs can level the playing field 23 Oct 2012 | 01:33 pm
Thanks to Craig Mitchell and all the entreprenuers from ENTN02 Entrepreneurial Marketing course under Master programme in Entrepreneurship at Lund University for a great discussion on applying custome...
Why the CMO has to go 26 Sep 2012 | 01:03 pm
The life expectancy of a CMO has reached an all time high of 3.5 years (nearly double what is was five years ago) but it seems the rift between CEOs and their CMOs has never been greater.
The illusion of communication and how to prevent it 21 Sep 2012 | 11:15 am
How to create your own marketing micro-profession Before getting involved in advertising, I had planned on attending medical school. A lot of my pre-med training focused on establishing a very precis...
Coming to terms: What is a brand? What is branding? 18 Sep 2012 | 12:37 pm
LIKE BLIND MEN DESCRIBING AN ELEPHANT Christopher Kenton is one of my favorite writers on the topic of brands. I first got hooked when I read his Business Week article "What, exactly, is a brand?" I...
How to bring your product launches to new heights 12 Sep 2012 | 03:43 pm
APPLE SHOWS US HOW IT'S DONE WITH THE iPHONE 5 It may be apple season (with a small "a") in many parts of the Northern Hemisphere, but globally it's Apple season (with a capital "A"). That's because ...
