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T. Rowe Price Invests $190 Million in Facebook 16 Apr 2011 | 11:47 pm
I wish I had that type of money to invest in Facebook. I’m sure that $190 million is going to provide a huge return once Facebook goes public. Well I guess I can just make sure I purchase some T. Rowe...
Mashable’s Top 5 Innovative Digital Marketing Agencies 30 Mar 2011 | 02:24 pm
I checked out Mashable’s Top 5 Innovative agencies list today and was happy to see Razorfish on there. I used to work at Razorfish and they are definitely leaders in the digital space. I was surprised...
Social Media for Direct Marketing – Effective Strategy? 6 Sep 2010 | 09:00 pm
This blog post is an excerpt of a marketing research project that I did in November 2009 to analyze the effectiveness of social media in direct marketing for larger brands and the best method of measu...
Effectiveness of Viral Marketing 2 Sep 2010 | 03:23 am
People are constantly bombarded with advertisements that are forced on them. When we watch television and even when we go outside, advertisements are everywhere. As a result, consumers are looking for...
McDonald’s Acknowledges The Importance and Influence of African Americans and Hispanics 28 Aug 2010 | 04:42 am
The music industry found out a long time ago that minorities have significant influence over popular/mainstream culture. Now, corporate America is catching on. McDonald's is using an ethnic focus as a...
Yahoo Organic Searches Are Now Completely Powered by Bing 25 Aug 2010 | 08:43 am
It's official! For months, Yahoo had been testing Bing results in its searches, but now the process is complete and Bing is completely powering all searches for Yahoo in the US.
History and Evolution of Search Marketing in to $20 Billion Industry 25 Aug 2010 | 08:22 am
This timeline shows how online search has evolved into a $20 billion plus industry. It all started with Yahoo's directory in 1994 and then goes all the way to December 2009 when search engines began i...
Facebook Changing Page Width for Profiles and Pages 25 Aug 2010 | 06:48 am
Starting August 23rd, Facebook began reducing the amount of space that users have to post text and images. The width of the Facebook pages are being reduced from 720px to 520px. For those that have cr...
Why We Buy – A Guide to Consumer Marketing 24 Aug 2010 | 08:31 am
Consumers are too smart and knowledgeable about advertising these days for marketers to continue to rely solely on the traditional push method of drowning them with the same predictable, tiresome, min...
Facebook Launches Pages, A Location-based Service 21 Aug 2010 | 08:15 am
Facebook has announced that it is jumping into the location-based arena. The Internet social media giant plans to roll out the service slowly and build it gradually. Facebook is not looking to monetiz...
