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Quality content pays off 23 Jul 2012 | 01:37 pm

We made the decision several years ago that all content coming into Swayve Newsrooms would be quality controlled. That decision is now paying off, with Google’s continuing algorithm tweaks. What the n...

QR Codes – ok, I’m in 21 Apr 2011 | 02:27 pm

Rick Carter of enova digital has been talking up the renaissance of QRCodes for a while and now I’m convinced. I even made my own, ridiculously easy. This is just a toe in the water, will move to bigg...

Why FREE PR never works 28 Jan 2011 | 09:51 pm

Have you ever received an invitation to one of those “FREE Publicity”  workshops?  One lobbed in my inbox today: “Never pay an expensive PR agency again!” was the headline. I’m sure the promoter means...

Flood support shows power of networks 20 Jan 2011 | 10:22 pm

Businesses and nonprofits have thrown themselves behind the Queensland and Victorian flood support efforts.  They range from electricians to bird sanctuaries, bedding manufacturers to counselling for ...

Proofreading, goes to the doggs… 16 Jan 2011 | 07:33 pm

I don’t want to get snarky, but sometimes I wonder if anyone is bothering to teach grammar and punctuation in Australian schools.  As I run a press release service, I often have to reject copy because...

How would the PR industry advise Kevin Foley, Deputy Premier of South Australia? 9 Jan 2011 | 05:31 pm

IN the early hours of a Sunday morning, while Acting Premier of South Australia, Treasurer Kevin Foley was reportedly ‘king hit’ by an unknown male, for no known reason. Mr Foley says that he was seek...

Five of the best Social PR tools 19 Dec 2010 | 10:48 pm

These are the tools I use every day – I included them in my last newsletter, but here they are again so you don’t need to search your email: 1.  Amplify – this is a new service that lets you share wit...

7 Ways to Capture Media Attention over the Holiday Season 16 Dec 2010 | 05:13 pm

The Australian Festive Season is traditionally the time when all business goes quiet – only to wake up again on Australia Day. This period between Christmas and the end of January is a fertile time fo...

Marketers lose control of message 30 Oct 2010 | 08:03 pm

The avalanche of user generated content has made it more important that ever for marketers to get closer to their PR departments, according to new research reported in the PRSA journal Public Relation...

Customer retention expert finds Online PR really works 30 Oct 2010 | 07:34 pm

Cathy Allington, CEO of YouGROW CRM (pictured below) found out how a simple change of strategy in her PR campaign could have a huge impact on her business.  Here’s what Cathy says: “My training years ...

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