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Breaking Down the Silos 25 Oct 2012 | 06:06 am
Video is still a powerful brand medium, and isn't going anywhere. The way in which we consume video is rapidly changing however, as you would expect. As marketers we've reached a point of no return....
Fridays with Bill 15 Oct 2012 | 04:58 am
The tributes continue to roll in like waves for Bill Friday, the retired president of the University of North Carolina system, who died overnight Thursday at age 92. Most of the tributes cite his stat...
Neurton Jack over the top 12 Oct 2012 | 04:55 am
Jack Welch, the retired CEO of GE, stays busy advising companies and making appearances. He appeared at this year's NC CEO Forum in Raleigh today. But instead of delivering a prepared speech, Welch an...
The Rise of Fake Social Media Reviews 27 Sep 2012 | 08:35 am
The rein of authenticity as the currency of social communications is being threatened by the rise of fake social media reviews. According to a recent study by IT research firm Gartner, Inc. the number...
Now Hiring -- Capstrat 26 Sep 2012 | 08:46 pm
Capstrat is recruiting to fill 16 positions. That's right, 16. Positions ranging from entry-level account coordinator to director of human resources. We consider ourselves fortunate to be growing the...
Yet another reason to behave 22 Sep 2012 | 01:28 am
Would you take a job at a company that has a horrible corporate reputation? What if you’re unemployed? Would that change your mind? For most people, it wouldn’t! Survey results reported in Corporate...
The Role of Canned Responses in Social Communications 18 Sep 2012 | 04:03 pm
Crafting canned responses to communicate with customers online does not mean you're inauthentic. It means you know your audience, and you're prepared. One of the biggest benefits of monitoring any bra...
How New York Police are Using Social Media to Honor Fallen Officers 12 Sep 2012 | 02:53 am
As this week marks 11 years since the Sept. 11 terrorist attacks, I couldn’t help but be touched by the New York Police Department’s plan for its eleventh anniversary memorial. This year’s tribute is ...
How to Solve NBC’s Olympic Spoiler Problem 3 Aug 2012 | 12:10 am
There is a lot of ire regarding NBC and its decision to “save” Olympic coverage for primetime. It seems everyone is screaming about spoilers – something or someone revealing the outcome of the events ...
Making Sales Conversations Count 27 Jul 2012 | 08:30 pm
We all know doctors are busy—and they should be. It’s their job to ensure patients are healthy and getting the treatments they need. But what is part and parcel to their job is also meeting with pharm...
