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Nine Ways To Capitalise On Christmas 2013 19 Aug 2013 | 07:07 pm
The summer season may not be over yet, but the majority of leading retailers are already planning their multi-channel marketing attack for Christmas 2013. Whether you're about to commit yourself to Yu...
How To Use Pinterest Price Alerts And Boost Sales 7 Aug 2013 | 05:00 am
When Pinterest, the image and video pin-board, first opened its doors to the general public, the global user-base was split in two; some thought it was a novelty network, whilst others saw it's genuin...
Notable Dates (September 2013) 6 Aug 2013 | 05:00 am
Date Event All month Start of school year All month Organic September 2nd Coconut Day 8th Grandparent's Day 12th - 15th Heritage Open Days 13th - 14th Yom Kippur 14th - 20th British Woo...
10 Brands That Have Rocked Instagram Video 15 Jul 2013 | 05:00 am
Instagram video was introduced three weeks ago and already has twice as many top 100 brands using it in comparison to Vine (Simply Measured, 2013). A few immediate advantages over Vine is that most b...
How To Create The Ultimate Checkout Experience 24 Jun 2013 | 03:12 pm
By the time customers have reached checkout, the purchasing intent is hugely increased. But with 61.85% (Coremetrics and IBM, 2012) of them abandoning their baskets as a result of the checkout experie...
Notable Dates (August 2013) 24 Jun 2013 | 03:00 pm
Date Event 1st Yorkshire Day 1st-5th 3rd Ashes Test 2nd-26th Edinburgh Fringe Festival 3rd-4th Total Warrior, Help for Heroes Charity 4th RideLondon 100, Charity Event 9th-13th 4th Ashes ...
Five Brands Doing Social CRM Well 6 Jun 2013 | 08:45 pm
We're sure you've all seen episode 15, season 6 of Gordon Ramsay's Kitchen Nightmares USA which saw Amy's Baking Company TV PR scandal soon turn into social media meltdown. We saw the repeat earlier t...
Notable Dates (July 2013) 31 May 2013 | 03:00 pm
A comprehensive list of notable dates for this upcoming July. Discover marketing ideas, web design tips and more in our notable dates blog collection.
Back To Basics: Brand Voice and Personality Strategy 20 May 2013 | 05:00 am
Discover the five basics for online marketers to include in their content strategy. Find out how and why brand voice is relevant, the importance of audience knolwedge and the different ways brand pers...
What Happens When Brands Get It Wrong? 16 May 2013 | 05:00 am
In this post we take a look at some very bad examples of RTM, 'Like-Bait' marketing and the worst of social media, along with tips on how to do things the right way.
