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Fortnight Feature No. 15 — Blog Comments 23 Aug 2013 | 02:06 am
We are now entering the comments section… Businesses everywhere will harp on the necessity to engage your customers in a “conversation” or to try and build “relationships” with them. Promoting commen...
Is Google Evil? An Interview with Immanuel Kant’s Ghost 19 Aug 2013 | 10:06 pm
Kant contemplates the moral worth of Google & Clipart Is it just me, or has there been a recent uptick in Internet marketers cursing Google’s name while ripping fistfuls of hair from their neurotical...
Fortnight Feature No. 14 — Local SEO 8 Aug 2013 | 12:32 am
Let’s face it. You don’t need me to talk about how important local search results are. You don’t need to be convinced by some new statistical study or a quote by an expert, cutting edge, thought leade...
Facebook’s Advertising Conundrum 30 Jul 2013 | 01:17 am
Sorting through the news pile of the last month, two big stories seem to put Facebook in a tough spot. On one hand, Facebook wowed businesses and investors with its quarterly revenue report. They pos...
Fortnight Feature No. 13 — Online Customer Reviews 26 Jul 2013 | 01:57 am
Looks like a bad Yelp review on here Even if a business has all the online advertising, SEO, and quality content to launch a thousand ships, bad customer reviews can sink every last one of them. If ...
Internship 101 – Internet Marketing Strategies That Graduates Should Use 20 Jul 2013 | 12:44 am
As a rising senior in college, the only thing on my mind is the dreaded “g” word and my quickly approaching job search. In anticipation of this, I sought a summer internship to help with the transitio...
How to Use Twitter Analytics 19 Jul 2013 | 12:51 am
Twitter recently unveiled a pretty useful analytics feature that can help small businesses and marketers understand what’s actually happening out there in the ether after they hit that “tweet” button....
Fortnight Feature No. 12: Google Authorship 12 Jul 2013 | 01:54 am
What if Google Authorship existed for Macbeth? Would we have seen Bacon or Marlowe in the SERP? With content marketing fast becoming the Internet gold rush of 2013, it’s i...
How Will The NSA PRISM Revelations Affect Internet Marketing? 1 Jul 2013 | 10:27 pm
Invoking the late, great journalist Hunter S. Thompson, there’s been a lot of fear and loathing floating about since Edward Snowden revealed details on the NSA’s surveillance program, PRISM. But what...
Fortnight Feature No. 11 — AdWords Image Extensions and Dynamic Remarketing 26 Jun 2013 | 09:38 pm
Google AdWords is one of the most effective forms of PPC marketing out there. In fact, it’s practically become synonymous with the phrase PPC, with many sometimes forgetting about the numerous other m...
