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Google AdWords Paid & Organic Report- An Overview 27 Aug 2013 | 07:00 am

Like an artist that cannot quite perform their last brushstroke to their latest piece of work, Google has made a number of changes to Analytics over the past year. Unlike an artist, Google has made th...

Analytics – Bid Adjustments Data 26 Jul 2013 | 07:00 am

Google has now released Bid Adjustments Reporting within Analytics. To find this, login into Analytics and click Traffic Sources / AdWords / Bid Adjustments. You can now download reports with bid adj...

8 Things You Can Learn from David Ogilvy 11 Jul 2013 | 07:00 am

Born in England in 1911, David Ogilvy was a man who was hailed in the 1960s as “the Father of Advertising.” After trying his hand at being a chef in France, living amongst the Amish in the US and sell...

What are Google AdWords Review Extensions? 5 Jul 2013 | 07:00 am

Google has an exciting new ad extension in beta! Lovely stuff, but what are Review Extensions all about? To best describe the new feature, picture this. You are looking for a job. You have found the o...

A Guide to Google Dynamic Display Ads 2 Jul 2013 | 07:00 am

Have you ever wondered how some display ads know exactly what you’re into? For example, how did the internet know that you’re a Bruce Springsteen fan before showing you an ad for tickets for his lates...

AdWords Image Extensions 18 Jun 2013 | 07:00 am

The power of images has proven successful with the product listing ads. Now for those who have access to this new special feature, which is currently in beta, you can select captivating images for y.....

12 Must-Have Tips for Content Writers Using Rel=Author 7 Jun 2013 | 07:00 am

Google’s head of web spam, Matt Cutts, recently outlined the future of search, as Google moves from a largely anonymous online world into one with more identity. To achieve this, Matt talks about the ...

Google’s Penguin 2.0 Has Launched! So What Is It? 23 May 2013 | 07:00 am

"Don't panic, don't panic"- Ian Lavender (a.k.a. Private Frank Pike), Dads Army. So, after 10 days of anticipation and preparation, Google’s Penguin 2.0 has arrived today, 23rd May. Whilst some people...

What Is Google’s New Keyword Planner Tool & How Can It Make My life Easier? 22 May 2013 | 07:00 am

“A fanatic is one who can’t change his mind and won’t change the subject”- Winston Churchill. We know that PPC gurus love Google’s Keyword Tool and Traffic Estimator. Like an old winter coat, it’s wel...

Three Great Ideas for Automated Google AdWords Rules 17 May 2013 | 07:00 am

Paid search can often reek of deja vu. How often do you find yourself making repetitive tasks within AdWords, particularly when working on large campaigns? The ‘automate’ feature in Google AdWords...

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