Concentricmarketing - concentricmarketing.co.uk
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Learn more about your leads with progressive profiling 17 Jul 2013 | 05:30 pm
Landing pages are the most important pages on your website. They help you learn more about your website visitors and nurture them into leads. However, long forms on landing pages can be offputting and...
Social Media and Mobile: A winning combination for marketing your business 2 Jul 2013 | 05:10 pm
When you're eating out at a restaurant, chances are you'll find somebody snapping a photo of her food. Most likely, that picture would be uploaded to several social networking sites she's on. In a few...
10 key lessons from HubSpot's 2013 State of Inbound Marketing report 24 Jun 2013 | 05:30 pm
HubSpot have recently published their annual report on the progress of inbound marketing. Now in its fifth year, the 2013 State of Inbound Marketing report is based on data from over 3,300 participant...
3 lead nurturing tips from HubSpot’s best practices 20 May 2013 | 09:01 pm
If you’re like most marketers, you’re always looking for ways to improve the value of your lead generation efforts. While there are a variety of ways to do this, one of the most effective approaches i...
How to set up Google authorship on your HubSpot blog 26 Apr 2013 | 02:15 pm
Increasingly, creating great content is the focus of many companies' online marketing. After all, attracting potential customers with informative and useful content, such as blog posts, ebooks and whi...
Concentric launch new HubSpot website for AKA Claims 11 Apr 2013 | 07:06 pm
We have just designed and built a new website for our client AKA Claims, one of the UK's leading firms of insurance Loss Assessors. We have worked with AKA for a number of years and the site represen...
What are buyer personas and why do you need them? 18 Mar 2013 | 03:58 pm
Truly understanding customers is the holy grail for marketers and creating buyer personas is one way to develop a clearer picture. In competitive markets it's important to see the world from a custome...
Has cold calling had its day? 18 Feb 2013 | 06:30 pm
Many consumers and businesses find cold calling annoying. It's intrusive, can damage a brand and even repel potential customers. Three leading marketers recently joined a Google+ hangout debate to di...
How could Facebook Graph Search affect your marketing? 5 Feb 2013 | 06:15 pm
Although it's the most popular social network, Facebook has not been reowned in the past for its search function. As search capabilities on other online platforms have improved, many users have felt t...
What the new LinkedIn profiles mean for inbound marketing 29 Jan 2013 | 06:30 pm
LinkedIn is a key resource for many business to business marketers, who use it for research, professional networking and building up useful contacts. In fact, 65% of respondents to HubSpot's latest St...
