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Social Media Strategy and Hops: a long term approach 22 Aug 2013 | 09:51 pm
This year, a bountiful harvest of cascade hops Hops, small flowers that grow on a vine, are the component in beer that provides a substantial amount of its character, lending the beer the bittering t...
Rubber Duck Method: opening mediation communication 21 Aug 2013 | 07:40 pm
Your mediator at times Mediators have a lot in common with rubber ducks. There is common method for problem solving in software engineering which is commonly called rubber ducking. The story from wh...
The technical mediation: helping resolve technology disputes 13 Aug 2013 | 06:01 pm
Disputes are common over technology The project was grinding to a halt. Nobody wanted to lose developer X, not because he was especially friendly with anyone else on the team, but he had specific kn...
A simple local brick & mortar small business web strategy 24 Jul 2013 | 05:03 pm
When it comes to web strategies, few experts talk about the needs of a small, local-focused, brick and mortar store and how they should be approaching the Internet to increase their visibility and suc...
The Module Mindset: you won't always get what you want 22 Jul 2013 | 07:44 pm
Modular thinking may make you too rigid. Content management frameworks (CMF) such as Drupal, Joomla, Wordpress and others enable site owners to build their websites while having a wide array of funct...
Your website can be your best salesman (but probably isn't) 18 Jul 2013 | 07:03 pm
Most websites aren't architected for success; instead they are designed to be "visually pleasing" failures. Rather than focus on the user and the user's goals when coming to the web site (for whatever...
Google's microformatting mixed messages 16 Jul 2013 | 06:42 pm
Multiple views of the same microformatted data We have been proponents of using schema.org markup for adding semantic information to your site's content. These microformats are especially useful for ...
Google+ Local Pages are your new Landing Page 18 Jun 2013 | 11:43 pm
A search for "pilates easthampton ma" turns up Renew Pilates Clients of ours surprisingly still question our focus, and insistence, on their participation in +Google+. We point them to reasons why th...
What is a RFP, where to find RFPs, and are RFPs relevant? 13 May 2013 | 11:12 pm
Requests for Proposals (RFPs) can be an invaluable source of new business for your company as long as you know what they are, where to find them, and how to make strategic decisions regarding them. W...
What is a RFP, where to find RFPs, and are RFPs relevant? 13 May 2013 | 11:12 pm
Requests for Proposals (RFPs) can be an invaluable source of new business for your company as long as you know what they are, where to find them, and how to make strategic decisions regarding them. W...
