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Systems with a human touch: Can we apply Google’s model to our own businesses? 27 Aug 2013 | 05:11 pm
AdSense Top Contributors at the Googleplex in 2011 Google’s incredible rise in less than two decades from a garage-based business to one of the world’s largest companies both induces awe and envy. Ca...
Construction Marketing: In context of the moving parts 26 Aug 2013 | 05:29 pm
My first passion — and the root of the business — is journalism. The challenge of ferreting out information that combines newsworthiness and interest has always intrigued me; and as a young adult, I a...
57 “cognitive biases” — Will we lose count? 25 Aug 2013 | 09:13 pm
This Business Insider posting takes on the themes outlined in earlier blog postings about how we can make our marketing more effective by understanding cognitive and behavioural science. If we know ...
Getting “the beginning” right . . . the art of effective prospecting 23 Aug 2013 | 07:02 pm
Bobby Darnell I appreciate why architects, engineers and construction businesses spend so much time thinking about how to respond to RFP requests, or how/when to bid/estimate jobs. After all, these a...
Review sites and their risks: A start-up perspective 22 Aug 2013 | 01:12 pm
Will the new site compete with Agnies List? If so, how will it handle the challenge of phony, self-serving, sabotage, or biased reviews? The organizers of a new review/information site for renovators...
Riding 100 km for cancer research . . . Can you help? 21 Aug 2013 | 05:48 am
It is getting close . . . and I’m writing (if you haven’t already provided your support), to see if you can help out the cause in my upcoming Sept. 7 100 km ride to support cancer research at The Otta...
How much is your brand worth? 20 Aug 2013 | 12:46 pm
The idea of putting a tangible value on your “brand” may seem as absurd as trying to turn a subjective concept into an objective fact. Branding, by its nature, is intangible. You can’t see it in the ...
Construction marketing and sales prospecting: Bobby Darnell masters the link 19 Aug 2013 | 03:06 pm
Construction marketing success requires us to master a diversity of skills and specialities. How should we handle prospecting, or initial business-development lead creation? The simplest approach (co...
Price: The marketing tie-breaker (our roofing marketing story) 18 Aug 2013 | 08:26 pm
Two years ago, my wife, seeing several houses in our neighbourhood receiving new roofs, decided we needed to investigate a re-roofing. She called three contractors, received quotes, and then suggested...
A new way to order the Construction Marketing Ideas book 17 Aug 2013 | 08:11 pm
Matt Handal has introduced me to the Gumroad.com service, which allows producers to upload and sell products directly. The biggest advantage is immediate fulfilment, coupled with some simple copyrigh...
