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Open Letter to the CxO: Can You Survive the Age of Integration and Collaboration? 24 Apr 2013 | 05:10 pm
Here’s the golden rule I always followed as an IT business guy, marketer, publisher and digital strategist: I only care about the customer of the customer. No matter how you look at it: no business ca...
The Digital Business Impact of Multifunction Device Consumer Adoption 13 Feb 2013 | 04:18 am
Will 2013 be the year of smartphones and multifunction devices in general? Will it be the year of mobile? Of course it will. However, the past years were the years of mobile and multifunction devices ...
Why We Still Fight Over Social Media and Content Marketing 5 Feb 2013 | 05:20 am
A few years ago I wrote a piece on the commoditization of content (marketing) in a social jungle. Last year I took it a step further with what you could call a rant about the ‘big content marketing fa...
Successful Social Business Pilot Projects: Benefits of Starting Small 4 Feb 2013 | 12:43 pm
In a previous post I looked at how the ‘people and process’ part matters before all in what we call social business (WIIFM, speaking the same language, common intended benefits, etc.) . These two P’s ...
Social Business Failure Is a Choice: Speaking a Common Language 3 Feb 2013 | 06:38 pm
We are warned. Gartner predicts 80% of social business efforts will not achieve intended benefits through 2015. There is a problem with that prediction and the perception it creates. In practice, soci...
Achieving Omnichannel Customer Loyalty: Tips and Infographic 29 Jan 2013 | 06:25 pm
Through cross-channel engagements and delivering the right content and information at the right time and in the right environment, we can optimize the relevance and return of everything we do as marke...
Five Customer Empowerment Tips: the Days of Intuition are Over 29 Jan 2013 | 11:09 am
We all talk about the empowered consumer and it’s safe to say that consumers indeed dispose of more ways to inform themselves, interact and buy when, where and how they want. You don’t really need stu...
The Connected Consumer: Who Are We Talking About? 28 Jan 2013 | 05:25 pm
The term ‘connected consumer’ pops up on virtually every blog that covers social media and digital marketing. As usual, the danger is that in the end everyone talks about something different when usin...
On Twitter and real life: some love and some tips #socialsong 23 Dec 2012 | 08:34 pm
It’s that time of the year. Some of us are taking a deserved break, others continue working because they have to or don’t celebrate Christmas and some do something else. I’m working on a few trainings...
Context Marketing: Beyond Inbound and Content 10 Dec 2012 | 11:17 pm
Everything evolves and so does marketing. Today, things evolve faster. The pace of change in the ways we think about marketing goes hand in hand with the pace of technological innovations. Unfortunate...
