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What Does CRM Actually Cost? 27 Aug 2013 | 08:47 pm
Trying to determine actual CRM cost for your business can be a daunting task. In a perfect world, every vendor would clearly list their prices with a per-user breakdown. This isn’t a perfect world,......
11 CRM Usability Factors 22 Aug 2013 | 05:07 pm
During the CRM evaluation process, there can be excessive focus on an appealing user interface as the key “usability” factor for a CRM solution. However, the cosmetic appearance of a CRM system is... ...
Inbound Marketing vs. Marketing Automation 20 Aug 2013 | 05:00 pm
Since this is the week of HubSpot’s annual INBOUND conference, it’s an appropriate time to examine some of the differences between inbound marketing and marketing automation. Of the three traditional....
Why Free CRM Isn’t Really 15 Aug 2013 | 10:38 pm
If you’re thinking about buying CRM, you may have run across a few vendors that offer versions of their products for free. Lots of companies buying CRM are tempted by the offer of a “free” system to m...
A Quick Guide to Mobile CRM 14 Aug 2013 | 12:05 am
Like many business processes, sales and marketing departments are becoming less reliant on a physical office every day. Representatives are increasingly working in the field, from home, and even while...
CRM and ERP: What’s The Difference? 8 Aug 2013 | 10:17 pm
Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) are two sides of the same profitability coin. ERP and CRM are similar in many ways, as they are both used to increase the ...
Are You Having A CRM Emergency? 6 Aug 2013 | 08:54 pm
You’re sitting in your office, minding your own business—maybe putting the finishing touches on a few projects. For the moment, it seems, the world is your oyster. Then your boss stops by for a friend...
Does Your Business Have A CRM Escape Plan? 1 Aug 2013 | 10:54 pm
Planning for and implementing a new CRM system is a time- and labor-intensive endeavor. During the planning phase, most businesses focus on making the deployment as smooth and error-free as possible. ...
What Exactly is “Social CRM”? 30 Jul 2013 | 10:14 pm
Searching for a single definition of Social CRM is difficult, and will often yield results that are too vague or too specialized to be of much use. The problem is with the application of Social CRM wi...
Are You a CRM History Pack Rat? 24 Jul 2013 | 09:00 am
When a company migrates from a legacy CRM system to a new system, it can be difficult for some users to let go of their old CRM history. The same pack rat tendencies that compel some of us to keep tax...
