Crosstargeting - crosstargeting.com - Cross Pixel
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Cross Pixel Media Raises Strategic Round Led By KBS Ventures 16 Dec 2011 | 07:28 am
First Outside Funding for Transparent Data Supplier Reposted from Bloomberg Businessweek, December 15, 2011 NEW YORK–(BUSINESS WIRE)–Dec. 8, 2011– Cross Pixel Media, the first and only fully transpa...
How Unbundling Media and Technology Will Nurture Innovation 8 Dec 2011 | 10:30 am
In Ad Tech, Maybe Its Best to Fire Your Sales Force and Plug Into a Platform Reposted from AdAge, December 7th, 2011 By: Alan Pearlstein Ad technology companies want to prove the value of their off...
Online Advertisers: Do You Know Where Your Data Has Been? 29 Nov 2011 | 11:32 am
Reposted from AdAge, July 27th, 2011 Online Advertisers: Do You Know Where Your Data Has Been? By: Alan Pearlstein Published: August 08, 2011 As children, our mothers would often admonish us for p...
Hey, Yahoo, Microsoft, Google Is About to Eat Your Lunch in Display 12 Aug 2011 | 04:27 am
Reposted from AdAge, July 27th, 2011 With Admeld Deal, Google Has Assembled a Formidable Platform for Ads. Is Anyone Going to Respond? By: Alan Pearlstein Published: July 27, 2011 The Google-Admel...
Goodbye Cookies! 24 Feb 2011 | 01:56 am
Watch the Cookie Crumble The industry is up in arms about cookies and regulations. They shouldn’t be. Cookies are a big part of the online problem and it time for cookies to go away. The problem i...
A Question for the RTB Pros: 23 Feb 2011 | 03:03 am
Q: I have a pool of 2 million cookies that I want to target on the exchanges and deliver X million impressions to that audience. Why will I benefit as a marketer if I target those 2 million people ...
Kill the Click – It’s Time for Engagement 16 Feb 2011 | 05:23 am
Let's Get Engaged! We need a paradigm shift in how we price and trade digital media. We need to value interactive media based on a model that is aligned with advertisers need. We need to stop u...
The Winklevii Could Learn From Groupon 13 Jan 2011 | 01:15 am
Give it up already! Guy Kawasaki was the first person I heard make the comment “its not about the idea, it’s about execution”. Groupon is about as good of an example of this as you can find. Their ...
What Marketers Need to Know About Conversion Attribution 24 Sep 2010 | 12:00 pm
As posted on Adexchanger.com I believe that retargeting has flaws and any active participant should be aware of them before engaging in the tactic. The key flaw that concerns me is conversion attrib...
Angelgate? Really? Who Cares. 24 Sep 2010 | 12:00 pm
Wow. All this hubbub because a bunch of angel investors got together to try and fix the terms under which they do business. Honestly – I don’t give a shit and neither should you – even if you are t...
