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The memory of a capital at your feet 22 Oct 2012 | 03:14 pm
“Our city, our country, can be proud of a prestigious past. But, today, this is no more sufficient to attract visitors. We choose to distance ourselves from what other capitals are doing. We found a f...
We all have a Lego brick in the pocket 18 Oct 2012 | 01:47 pm
During the HubForum that was held last week in Paris on the subject "global brands vs connected consumers", Vanksen (well, me) had the great honor to talk to Peter Espersen, online community lead of L...
TV 2.0: Welcome to the Social TV Era 24 Sep 2012 | 06:05 pm
A new Eldorado is going to open up for brands thanks new mobile apps that make possible an interaction with TV programmes, and with TV ads also. The conversation with consumers is going to be turned u...
It’s not magic but the result of a 8-year research work 28 Aug 2012 | 01:54 pm
For this Miguel is making use of a code with simple symbols, the ColorADD code that he developed on its own – nothing less than 8 years of research to come up with that result. Schools, public service...
London 2012: Procter & Gamble understood it all 31 Jul 2012 | 10:29 pm
The American giant is one of the London Games’ 60 official sponsors. Likewise the other sponsors, and as ruled out by the organisers, P&G is not allowed to communicate within the Olympic locations. Ho...
It’s shaking on Vanksen.com 18 Jul 2012 | 09:12 pm
“The former version was well in line with our charter using e.g. the black colour and our so particular green colour; however we felt that our homepage was way too static. It was lacking on dynamism a...
It’s shaking on Vanksen.com 18 Jul 2012 | 06:12 pm
“The former version was well in line with our charter using e.g. the black colour and our so particular green colour; however we felt that our homepage was way too static. It was lacking on dynamism a...
Randi Zuckerberg: A Media Guru Talks On Digital Trends 26 Jun 2012 | 10:24 pm
This year, Vanksen made a noteworthy participation at the ICT Spring Europe by inviting at the conference Randi Zuckerberg, a Facebook and digital business iconic figure. Some clients from the communi...
Randi Zuckerberg: A Media Guru Talks On Digital Trends 26 Jun 2012 | 10:24 pm
She was as eagerly-awaited as a rock-star. Nils Cleworth, Senior Consultant at Vanksen, got the privilege to introduce Randi to the audience: “I knew one single thing: I did not wanted to make a conve...
Advertisers and social media 12 Jun 2012 | 03:12 pm
Do advertisers live in some kind of weird and wonderful world? The agency Heat has decided to take a closer look at their use of social media by comparing them to us « normal people », results seem pr...
