Darrenherman - darrenherman.com - Darren Herman
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Personal Security in a Digital World 18 Aug 2013 | 01:47 am
Does increased connectivity lead to increased security risk? This is a question I have been pondering as I’m getting a bit worried that our technology adoption is outpacing the security platforms in ...
10 Things You Should Do If You Are In Digital Media 16 Aug 2013 | 07:27 am
Top 10 lists are all the rage. Buzzfeed, Business Insider, and other sites use lists to attract audiences and provide some good snacking material. I wrote this top 10 list for our agency. Ten thing...
Two Titans Merging: Publicis & Omnicom 29 Jul 2013 | 05:33 am
I work in the advertising industry and this post is my thoughts, not necessarily representative of my employer. This past Friday, I learned from Bloomberg that Publicis and Omnicom were in plans to m...
An Awe.sm New Product – Social Media ROI 16 Jul 2013 | 05:45 pm
A few weeks ago, I posted about my excitement around Twitter’s Analytics product which is now widely available. I got a note from one of our portfolio companies, awe.sm, letting me know that their so...
New Twitter Analytics 14 Jun 2013 | 05:53 pm
I read last night that Twitter released their analytics to everyone on the platform. Really smart move by them and the analytics look pretty sweet. I have to imagine they will have a freemium versio...
Constantly Changing Ad Products Does Not Help Adoption 10 Jun 2013 | 12:47 pm
For good or for bad, Madison Avenue takes a little bit of time to adopt new features and services en-mass. Dollars flow into ad units and products once there is a comfort level with them. Yes, sure ...
Constantly Changing Ad Products Does Not Help Adoption 10 Jun 2013 | 12:47 pm
For good or for bad, Madison Avenue takes a little bit of time to adopt new features and services en-mass. Dollars flow into ad units and products once there is a comfort level with them. Yes, sure ...
These 6 Companies Controlled 55% of Worldwide Digital Ad Spend in 2012 4 Jun 2013 | 10:34 pm
When I have spare time, I like reading public companies financial reports. They are very telling not just for the micro trends, but for macro trends as well. 55% of worldwide digital ad spending was...
These 6 Companies Controlled 55% of Worldwide Digital Ad Spend in 2012 4 Jun 2013 | 10:34 pm
When I have spare time, I like reading public companies financial reports. They are very telling not just for the micro trends, but for macro trends as well. 55% of worldwide digital ad spending was...
Thinking About the Full Advertising Operations Stack 29 May 2013 | 05:20 pm
If you have been reading this blog over time, you will have read previous posts where I talk about the growing “advertising operations” line item on media plans. For those not familiar with “adverti...
