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What’s Big Data Got To Do With It? 16 Jan 2013 | 10:56 pm
Latest Podcast show available on iTunes now: https://itunes.apple.com/us/podcast/the-b2b-marketing-podcast/id545391010 Jason and Amit talk about Big Data and what it means for B2B Marketers. Big Data...
Becoming a Data-Driven Marketer – And Three Discoveries from my Journey 15 Jan 2013 | 02:42 am
This post is from Amy Holtzman, Demandbase Senior Marketing Manager. Prior to joining the marketing team at Demandbase, the majority of my career had been spent working on B2B publications at media co...
Best Apology Ever 15 Jan 2013 | 02:30 am
We have all had those moments, when an email goes out that maybe shouldn’t have. The difference when you are a marketer is that it sometimes goes out to a few thousand people. Or in this case, the ent...
Demandbase Technology Summit- Technology Driven Marketing Innovation 20 Dec 2012 | 01:24 am
Demandbase is hosting our first ever technology summit January 24th 2013 in San Francisco to bring together the brightest and most innovative marketing technologists around….Demandbase customers. The ...
Our Support for Girls’ Education Around the World 18 Dec 2012 | 10:50 pm
This post is from David Lieberman, Demandbase’s VP of Business Development. As we were establishing our culture early in our company’s development, giving back to those less fortunate than us emerged ...
4 Key Predictions for 2013 from 3 Top Marketing Automation Experts 18 Dec 2012 | 09:13 am
What does the future hold for marketing automation tools and the companies using them? Who better to answer this question than executives from three of the market leaders in the marketing automation s...
What’s next for Marketing Automation in 2013? 6 Dec 2012 | 11:26 am
As I approach my seventh year as a Marketing Automation professional (gulp), I realize how much the industry, tools and my own skill set have evolved. With all these changes and advancements, one thin...
Podcast Show – Interview with David Lewis, author of “Manufacturing Demand” 5 Dec 2012 | 03:50 am
Get the latest podcast show from iTunes here: http://itunes.apple.com/us/podcast/the-b2b-marketing-podcast/id545391010 Below are the show notes: This show was recorded onsite recently at Eloqua Experi...
Demandbase at the GAUGE Google Analytics Conference 19 Nov 2012 | 09:59 pm
Demandbase was a winner at the recent GAUGE (Google Analytics Users’ Great Event) Hack Night & Google Analytics Application Showcase at the Boston 2012 GAUGE conference. Congrats to all the winners! O...
Understanding Digital Customers: Common Traits to Know 14 Nov 2012 | 12:02 am
This is a guest post by Demandbase customer Hassan Bawab. Hassan is the Founder and CEO of Magic Logix, an interactive digital marketing agency in Dallas, TX. Magic Logix combines dynamic website deve...
