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H_ide out With Ubisoft’s New App 27 Aug 2013 | 09:05 am
Paranoid about your online privacy in this age of Prism surveillance? Or maybe you fancy yourself a latter-day Jason Bourne? Either way, this new app could be for you. Video game maker Ubisoft – with...
In Defense of Creative Technologists 27 Aug 2013 | 09:04 am
Kurt Roberts is chief creative technologist at RP3 Agency, an advertising, marketing and communications agency in Bethesda, Md. Find him on Twitter @kurtroberts. To borrow from the Bard: Would creat....
Airlines Take Flight on Twitter 27 Aug 2013 | 09:03 am
Jason Clampet was waiting to board a flight from Phoenix back to the East Coast recently when he read on Twitter that the inbound flight they were waiting for had learned – via text and Twitter direct...
Brands Are Shelling out to Amplify Positive Press 27 Aug 2013 | 09:02 am
In February, McDonald’s got a media mention that it found flattering — someone wrote a Huffington Post article that called its new line of Fish McBites “delightful.” So naturally the fast food chain w...
RFPs: Digital Publishers’ Time Sink 27 Aug 2013 | 09:00 am
No process takes as much time with as uncertain a result as responding to an RFP. Publishers said as much as 40 percent of their revenue comes from responding to RFPs, but they sink 1,600 man hours o...
The Onion Goes After CNN 27 Aug 2013 | 07:12 am
Satirical site the Onion served up a brutal piece of humor yesterday – and in the process offered a better critique of digital media than can be found in almost any legitimate news source. A fake pie...
5 Bad Brand VMA Tweets 26 Aug 2013 | 10:12 pm
Whether it’s a cultural or sporting event, like the Super Bowl, or a natural disaster, like Hurricane Sandy, brands seem to be forever angling for ways to insert themselves into trending online conver...
Viral Video Puts Chilling Spin on Smartphone Attachment 26 Aug 2013 | 09:17 pm
In a time when 75 percent of Americans bring their phones to the bathroom with them, and 15 percent pick up while having sex, it seems that we all might have a smartphone attachment issue. “I Forgot ...
How Programmatic is Changing Ad Sales Teams 26 Aug 2013 | 09:08 am
Technology is rapidly changing the way online advertising is traded, and the way sales teams are staffed and structured as a result. Just as agencies adapt and evolve their employee skill sets, publis...
Ad Tech Still Needs People 26 Aug 2013 | 09:07 am
Technology instead of humans — That’s the model ad tech companies have touted over the years, especially to their investors. But it’s not that simple in practice. As nice as self-service platforms an...
