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Pure Dance Academy 16 Dec 2010 | 09:27 am
“I am getting the majority of my new students through google search! wahoo!” – Kerryn Gresty Pure Dance Academy
Google Places Optimisation 22 Nov 2010 | 01:37 pm
With the recent changes to local search results (they are now much more prominent on Google) it’s now more important than ever to have your Google Places (Local Business Center) listings up and optimi...
Dance Schools Online Strategy Case Study 22 Nov 2010 | 12:59 pm
An online strategy for a dance school consists of three important aspects: Keeping students and parents up to date with the latest information (website + email newsletter) Attracting new students to...
The problem with great brand advertising 27 Oct 2010 | 07:01 pm
Great advertisements make us want to try new products and services. Companies spend millions on campaigns to change their image. The run of bank west ads that has being bombarding aussie’s for the pas...
Sell people what they need not what they want 25 Oct 2010 | 11:19 pm
Too many service providers are willing to sell their customers whatever it is they want. Seems to make sense right? Only problem is when you know what your customer wants isn’t what your customer need...
Geolocation Marketing 11 Oct 2010 | 10:49 pm
It is early days for Geolocation Marketing with the launch of Facebook places things are about to get a lot more interesting. However for Australian businesses looking to jump on the bandwagon I don’t...
The Truth About Ad Sales 11 Oct 2010 | 10:32 pm
The above video is a rather comedic look at the world of ad sales. Unfortunately it’s not so far from the truth. It’s fine for big companies to throw money around like this (carpet bombing the entire ...
Forget Your Brand 10 Oct 2010 | 11:05 pm
“FORGET YOUR BRAND. You don’t own it because it is literally nothing. You can spend all sorts of time and money trying to manufacture public opinion, but ultimately, that’s up to the public, now isn’t...
