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10 Key Strategies for Video Marketing 27 Aug 2013 | 06:14 pm

Video Marketing Strategy It’s no surprise that video marketing is gaining popularity ever since Youtube, Vine, Instagram, and other social media outlets made sharing and production so easy. Luckily f...

Yahoo overtakes Google to lead in US Web Traffic 26 Aug 2013 | 05:06 pm

For the first time in two years, Yahoo has beaten Google in comScore’s monthly ranking of top web properties. The rankings of unique visitors to US sites includes a number of different web properties...

The Benefits Of Sponsoring An Email Newsletter 23 Aug 2013 | 04:30 pm

Email marketing is one of the most effective marketing channels available, ensuring a wide reaching audience and proven results. E-Newsletters are particularly useful for organisations as a tool for c...

Optimise Your Website To Boost Conversions 22 Aug 2013 | 06:14 pm

What is a conversion? The most important factor to the success of your online marketing strategy and goals! It means getting your website visitors to do what you want them to do, whether that is b...

Social Media Usage In South Africa 21 Aug 2013 | 05:22 pm

It was only a short while ago that social media usage in South Africa was limited to the younger people who live in the more urban areas of the country. Here are the 10 facts about the current social...

The Ten Commandments of Social Media 20 Aug 2013 | 06:05 pm

The story of the 10 Commandments is one of the oldest in history, yet still applicable today. It provides a guide for all to live by to attain a harmonious life. The same can be said for the following...

Content Marketing Strategy Tips 19 Aug 2013 | 06:56 pm

What is content strategy, anyway? Content strategy is not a single solution or deliverable. It’s a process and a mindset. If you approach your content marketing initiative knowing that it will consta...

Google: Pay Per Gaze Patent 16 Aug 2013 | 05:03 pm

Google has just been granted a patent that could potentially pave the way for advertising on Google Glass in the future. The patent, which was granted on Tuesday, outlines how advertisers could be ch...

Optimise your brands Facebook page for Graph Search 15 Aug 2013 | 04:13 pm

As Facebook Graph Search evolves and marketers begin to come to grips with the opportunities provided from the social graph, it becomes clear that a combination of both search and social media tactics...

Take a break, Get a free Amstel 13 Aug 2013 | 05:04 pm

With the hustle and bustle of everyday life brands are now encouraging you to take out a moment to stop in your tracks. Amstel Bulgaria launched this fun spot featuring a vending machine that dispense...

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