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Irish online advertising rose 12.8 per cent in first half of 2012 – IAB 16 Nov 2012 | 10:01 pm
Paid-for search advertising was the biggest part of online advertising. It grew from 27.2 million euro to 32.7 million year-on-year, representing a 45pc share of the total online ad spend. Display adv...
Just 55 per cent of UK businesses making significant use of social media 26 Oct 2012 | 08:59 pm
The study showed that in larger sized companies just 15 per cent of CEOs are responsible for managing their social strategies compared to 29 per cent in SMEs. Surprisingly, a significant 13 per cent o...
US Online Advertising Body Rejects Microsoft Do-Not-Track Browser Default 19 Oct 2012 | 08:45 pm
The new Microsoft IE10 browser will be provided to consumers with the do-not-track feature turned on as a default setting. The May announcement of the new browser plan put Microsoft at odds with the g...
Consumers need better understanding of data sharing - report 28 Sep 2012 | 09:39 pm
The ‘Data Dialogue Report’ was developed from a poll of 5,000 consumers across the UK by market research company Populus. It found that there is in general a low awareness of the benefits of sharing p...
Screen size important for ad effectiveness but other variables more so 27 Sep 2012 | 03:52 pm
They measured the emotional response, attention and self-reported unaided recall by users across 4 screen formats (connected TV, linear TV, PCs, smartphones). The study found that while the size of th...
Just two-thirds of UK’s most websites comply with EU cookie law 14 Sep 2012 | 08:22 pm
They found that only 12 per cent of the websites they looked at have implemented prominent privacy notices with robust cookie controls, while 51 per cent have installed minimal privacy notices with li...
Advertisers set to target online consumers based on web and TV habits writes Seamus Blacoe 10 Aug 2012 | 11:26 pm
The program links online and offline consumer behaviours by providing marketers the ability to connect with TV audiences online and more strategically align their TV and online ad campaigns. It uses d...
