Digobrands - digobrands.com - DiMassimo Goldstein
General Information:
Latest News:
Hamburglar, Spuds, the Colonel retire as fast food grows up. 24 Jul 2013 | 03:04 am
Martha White, CNBC.com Oh, where are the brand mascots of yesteryear? The Quisps, the Hamburglars, the Colonels who tweaked our fancy and tickled our tastebuds? It seems like almost every day, the b...
We Meet The Enemy On The Social Web. 2 Jul 2013 | 03:35 am
I was starting to feel I was un-shockable. Working in advertising with lots of young-creative-wired people, I see just about everything, or at least I thought I did. And then today I discovered Ana. ...
Best in show – TradeStation 1 Jul 2013 | 10:23 pm
Growth Key: The category of online trading has no shortage of flash and swagger. But in the end, the proof is in the platform. This campaign has some fun with the category cliches and then draws the a...
A few social media highlights to start your week… 26 Jun 2013 | 06:45 pm
Here is the Social Media Update for the week. 1. Instagram Video Don’t Make Me Love You Instagram has launched a new video option similar to Vines. This will create competition for Twitter’s Vine ap...
A few social media highlights to start your week… 12 Jun 2013 | 10:44 pm
Here is the social media update for the week! 1. Why Google Wanted Waze 2. Turtle Wax’s 7% Twitter Engagement Rate Highlights Social Strategy 3. How Does Superman Shave? Gillette Asks Some Supergeeks ...
DIGO and TradeStation Lead PRWeek’s Tumblr. 31 May 2013 | 07:33 pm
The 19th annual Financial Communications Society Portfolio Awards recognized last year’s most creative and innovative financial PR, advertising, collateral, and digital media efforts. More than 450 gu...
How Is An Ad Agency Like Google? 30 May 2013 | 01:37 am
An agency is a machine that a client uses to get a result. Maybe someone at Google, or down on Wall Street, thinks Google is a humungous corporation with many business interests. Ridiculous! Google is...
Why we call it Client Fulfillment. 14 May 2013 | 10:48 pm
Account management with a mission. Account management is the heart of the agency. Here’s why: Let’s start with the word “agency.” The definition I like is from Webster’s: an agency is a person or thin...
Account Management IS The Agency Business. 14 May 2013 | 10:43 pm
Anyone who wants to get anywhere in the agency business ought to start out in account management. Though “creative director” has been the title I’ve held for the most years of my career, I owe a good ...
A few social media highlights to start your week… 14 May 2013 | 08:55 pm
Here is your social media update for the week. 1. Twitter Vines Get Shared 4x More Than Online Video 2. Coke Zero Mother’s Day Twitter Stunt Lets Forgetful Sons Off the Hook 3. Klout Perks Crosses 1 M...
