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Tabbed Inboxes: What It Means for Email Marketers 8 Aug 2013 | 03:15 pm
I read an article recently by Weightwatchers that 7 out of 10 Britons spend 20 hours a day seated or lying down (I must remember to go to the gym tonight) and according to SAP, 24 billion devices will...
Testing? Forget it at your peril! 6 Aug 2013 | 08:07 pm
Have you noticed just how overwhelming it is? The noise is loud, really loud! The volume is set to ‘rock’ and the music is booming from the e-mail marketing tent. Where’s my invite? Where’s the party...
Iran – powered by email? 31 Jul 2013 | 05:10 pm
Most marketers don’t typically look to Iran for inspiration on email but there are definitely some interesting things happening there at the moment. Last week, for instance, saw the announcement that...
Yahoo! Changes will Impact More than just Email Marketers 18 Jul 2013 | 02:18 pm
Not to be outdone by its rivals caught up in the PRISM ‘scandal’, Yahoo! has decided the best way to deal with lapsed users is to give their private details to the first person that asks for it. Okay...
July’s hottest topics in the email industry uncovered… 17 Jul 2013 | 12:58 pm
At the DMA Email Marketing Council meetings each week, we’ve lately got into a pretty cool habit of kicking off the meeting by sharing with the other members any noteworthy news items from the wonderf...
Data protection self-defence 8 Jul 2013 | 12:13 pm
If you hadn’t noticed, domestic and international data protection laws are changing, consumers are getting greater protection and some of the proposals are causing concern in some industries. The Eur...
Your Industry Needs You! 4 Jul 2013 | 02:12 pm
Regular readers of the National Email Benchmarking Report will know that the report provides a valuable insight into email marketing trends in the UK. This is particularly apparent in the latest repo...
Email welcome campaign lessons from Sainsbury’s DM 26 Jun 2013 | 02:46 pm
A few weeks back I got a new Nectar card and used it for the first time last Saturday, clocking up my very first Nectar points. Impressively on the following Tuesday the postman delivered me a piece ...
Untitled 9 May 2013 | 07:28 pm
Are high open rates holding you back? Our findings last month on the Obama campaign caused a lot of debate but the bare facts of our analysis still stand – had Obama’s team optimized for improved ope...
Avoid these mistaken mobile email head-first tactics 8 May 2013 | 03:44 pm
Editor’s note: This guest post is written by Jordie van Rijn, the founder of emailmonday. If you haven’t looked at all your marketing messages on the small screen, now is the time to do so. Mobile em...
