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IP Pooling: The Lowdown 21 Aug 2013 | 04:41 pm
IP pooling is when you share an IP address with our other email customers. Why Would You Want To Share? Well, first and foremost, because we manage it well our clients (can) have higher deliverabili...
‘Power Up’ Your Magento Site With dotMailer 24 Jul 2013 | 03:06 pm
Over the last 2 months we have been busy working on a brand new integration with one of the world’s largest e-commerce platforms, Magento. Our simple philosophy behind our new integration is the more ...
Explaining Transactional Emails, And How To Optimize Them 22 Jul 2013 | 05:31 pm
Transactional emails are emails that are sent to a recipient when an action (or transaction) is performed. For example, a follow up email, a purchase confirmation email, a forgotten password email or ...
What Should You Do About Yahoo!? 22 Jul 2013 | 02:27 pm
Expect a rise in hard bounces from Yahoo email addresses As you may have heard, Yahoo! has begun a program to recycle dormant user names. On the 15th of August they will start reissuing Yahoo! IDs th...
What Colour Is Your Email Marketing & What’s The Science Behind It? 11 Jul 2013 | 09:39 pm
Have you ever thought about what effect the colours in your emails have? KISSmetrics, a blog about analytics, marketing and testing say that though ‘there are many factors that influence how and what ...
Why & How To Use Lead Generation Cards On Twitter 9 Jul 2013 | 01:33 pm
In the latest phase of building a sustainable ad model for Twitter, a new way of capturing data within Twitter has been launched in beta - ‘Lead Generation Cards’. In June last year Twitter rolled o...
What Does Jamie Oliver And Barrack Obama’s Marketing Have In Common? 24 Jun 2013 | 06:28 pm
What Do Jamie Oliver And Barrack Obama Have In Common? They both understand the power of imagery. I’ll admit it, the similarities probably don’t run much deeper than that, but they’ve both rather suc...
Hitting The Mark: The Email Marketing Intelligence Report 19 Jun 2013 | 02:00 pm
Big brands’ email marketing performance, benchmarked Email marketing has a long history of being one of the most effective marketing channels and the cornerstone of any multi-channel marketing campaig...
Super-Resilient Images – Served From Around The World 18 Jun 2013 | 06:00 pm
When I first came to work for dotMailer, we worked in a compact and anonymous office. But the company has grown unstoppably, and as we grew, we grew our digs too. Today I write this blog whilst lookin...
So you’ve sent out an online survey… What to do next? 14 Jun 2013 | 04:24 pm
So, you’ve sent out an online survey and the results are in. The first thing you need to do is analyse the results and present them in a format that is easy to digest so that patterns and trends are e...
