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A History of Social Media 30 Nov -0001 | 12:00 am
A great Info graphic of the developments that brought us to this point in social media
Brands, Facebook and How the Consumer Sees it All 30 Nov -0001 | 12:00 am
Brands can fool themselves or they can start to deal with the reality of a medium that gives the consumer their power back and places the Brand at their mercy. This medium requires a different...
The 4 Bs for The Google Era 30 Nov -0001 | 12:00 am
Dennis Woodside, VP, Sales, Americas for Google has this advice for marketing in what we call The Google Era. We thought these were worth serious consideration for any marketer in this turbulent,...
Content and Targeting - Powerful Marketing Tools 30 Nov -0001 | 12:00 am
Quality content can go a long way to targeting your ideal customers, but our years of learning to hunt for customers keeps getting in the way when we are learning to be hunted.
Slow Down to Understand a Fast Market. 30 Nov -0001 | 12:00 am
The average friends-of-fans for the top 100 brand pages on Facebook is 34 times larger than the fan group - a good explanation of how social sharing works.
Going For The Opt-in 30 Nov -0001 | 12:00 am
Why is opt-in so important to the future of marketing? Finally the consumer is willing to tell us what they are interested in, yet are most marketers listening? Or they they still doing the same old.....
Integrating Social Media into Business Process a Challenge 30 Nov -0001 | 12:00 am
Most marketers do not know where to start when it comes to integrating social media into the marketing mix. In fact most marketers are swamped with execution issues regarding traditional promotional.....
3 Keys to Marketing in The Google Era 30 Nov -0001 | 12:00 am
With 20 years of traditional ad strategy combined with 6+ years of being fully immersed in digital marketing, Derek Lackey documents his thoughts on where the current marketing debate will settle...
Death By Demographic 30 Nov -0001 | 12:00 am
A wise friend once commented that if you have one foot in a bucket of ice and the other in a bucket of hot coals, the average temperature is fine. When choosing your ideal marketing targets, are your....
Business As Usual? 30 Nov -0001 | 12:00 am
Is Timeline good for brands? Seems Zuckerberg's priorities are in order, as it is designed to improve consumer experiences...
