Can we use Social Media to predict the market value of Newspapers? 15 Aug 2013 | 07:10 am

I don’t know about you but I was very surprised by the low valuation of the Washington Post acquisition ($250M) by Jeff Bezos. So I looked at whether we could infer the value of a newspaper, based on...

eCairn Welcomes MBA Students from Hong Kong 3 Aug 2013 | 06:37 am

eCairn is proud to have been host to a meeting with Information and Technology Management students from the Business School at the Chinese University of Hong Kong, as part of a week-long field trip to...

Technorati 2013 Digital Influence report 27 Jul 2013 | 04:09 am

Social Networks : Where and Who use them? 24 Jul 2013 | 11:40 pm

The popularity of social networks keeps growing. Older ones have already reached a plateau, like Facebook and Twitter. More recent ones are still growing significantly such as Pinterest and Youtube.  ...

More on Sponsored Posts: Insights from the eCairn database 17 Jul 2013 | 10:37 pm

Our recent post about sponsoring posts as a way to drive brand awareness mentioned two important components of a sponsored posts campaign: where you engage and who you engage. What are the tribes whe...

Sponsored posts: earning media through influencer marketing 16 Jul 2013 | 01:00 am

In a study about social advertising published last May, Forrester evaluated the success of two widely used social media marketing strategies to promote brand awareness: organic posting (brand communic...

The Mobile Battle 11 Jul 2013 | 12:05 am

A lot has been told about Apple’s loss of market share. Some say the company is not as innovative as it used to be. Others affirm that this is a result of competitors’ hard work to catch up with the g...

Three major differences between CRM and Social CRM and how to deal with them 12 Jun 2013 | 06:56 pm

I keep reading stories about Customer-Relationship-Management (CRM) and Social CRM and why it is important to respond to people in Social and to extend Social CRM processes, practices and organization...

Do you Tumblr!? 7 Jun 2013 | 04:15 am

On May 20th, Yahoo’s CEO Marissa Mayer announced on her newly-created personal and company Tumblr accounts that Yahoo had acquired the blogging platform. In a lengthy blog post sporting an animated gi...

Megalopolis X Communities 15 May 2013 | 08:11 pm

Recently, eCairn started a new project on city-based communities. The idea is to map influencers who talk about the place where they live – from restaurants to local policies and art exhibits. So far,...