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How to make a viral video in-house 4 Aug 2013 | 05:00 pm
One of the great things about working with schools for their social media audits is the ability to find hidden gems in the social media landscape. Although this “gem” is less hidden in the most recent...
Twitter for Educator’s: A Beginners Guide 3 Aug 2013 | 12:35 am
Are you new to Twitter? Do you have colleagues that you’d like to introduce to the tool? Maybe you’re looking for more buy-in across your school’s community? Then we encourage you to download this fr...
Social Media for teachers according to Mashable 30 Jul 2013 | 08:09 pm
Teacher’s Desk by mortsan, on Flickr Mashable‘s latest “Teacher’s Guide to Social Media” doesn’t break new grounds, but it does have a couple of points that I think are worth repeating: “communicate ...
How often should you post during the summer? 22 Jul 2013 | 07:50 pm
School’s out, families are off to the beaches, kids are busy with camps, sports, sleepovers and s’mores by the campfire. Summer is in full swing. What happens to your social media strategy during the ...
Marketing Fail: 7 Opportunities You Missed at Graduation 1 Jul 2013 | 10:56 am
Graduation is one of your school’s best marketing events. Tears of joy, cheers of pride, and years of experiences tell powerful stories of your school’s ability to produce top graduates who are ready ...
How to Broadcast Graduation in 5 Steps 28 Jun 2013 | 06:38 am
Be sure to welcome viewers to the live broadcast before the event begins (regalia optional). Photo Credit: Will McCulloch There we were: minutes to graduation. Hundreds of parents and friends of the ...
Six Steps To Mastering Online Stats 5 Jun 2013 | 12:04 am
Economists in London analyze stats, 1964. Courtesy: Wikipedia Commons. As a competitive youth golfer, I compulsively tracked everything from fairways hit to sand saves to putts. Every stat provided a...
Protected: Wistia Videos 31 May 2013 | 01:47 am
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Teens & Social Media: 5 Highlights of Pew Study 23 May 2013 | 09:02 pm
This week, the Pew Center released an in-depth report about social media use by teenagers that included some surprising and encouraging trends. Anyone who works with (or markets to) the high school de...
Make Your Tiny Avatar Work for You 21 May 2013 | 03:00 pm
I’m on Twitter a lot, as anyone who follows me knows. Hootsuite is my go-to app to view and compose tweets as well as to interact with numerous independent schools on topics of branding and marketing....
