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Four Questions 26 Jun 2012 | 08:34 pm
One person I love to follow and pay attention to is Dr. Ben Carson, Director of Pediatric Neurosurgery at Johns Hopkins Hospital and a Presidential Medal of Freedom recipient. Aside from his amazing j...
How to Grab Media Attention 13 Jun 2012 | 01:06 am
Find the best media type: who do you want to reach and why? What do they read or listen to? Think traditional (newspapers, TV, and radio) – and also new media (blogs, e-zines, free-zines) Tip: find ...
We love Caine’s Arcade 11 May 2012 | 09:47 am
Nine year old Caine Monroy loves arcades. He spent a summer in his dad’s used auto part store building a cardboard arcade with games and prizes. Caine paid meticulous attention to detail to every part...
It’s just a matter of Timeline 24 Mar 2012 | 07:46 am
Facebook Timeline Overview for Brand Managers By: Ashlee Richards (_ashleer) Well, folks. They’ve done it again. Just as you thought your brand’s fan page was completely built out and finally at it...
New Certified Social Marketing Associate! 2 Feb 2012 | 04:19 am
Congratulations and a big shout-out for Ashlee Richards, newly certified as a CSMA (Certified Social Marketing Associate) for Eilert Communications! Ashlee earned the designation through years of expe...
Why we say “Nopa to SOPA” 19 Jan 2012 | 08:47 am
We don’t normally take political stands here at Eilert Communications. Two bills in front of Congress and the Senate, however, got our attention. And not in a good way. SOPA, the “Stop Online Piracy ...
Do you make these 7 common marketing mistakes? 5 Jan 2012 | 06:53 am
Do you make these marketing mistakes? Common marketing mistakes business owners make can cost valuable business opportunities and serious money. Over the years, I’ve heard countless business owners ...
A guide to an amazing 2012! 22 Dec 2011 | 06:23 am
Last year I discovered my staff had not learned goal setting in school. To my shock, this appears to be the norm! (which gets into another issue with our education system, but I digress). Thirsty for...
How to test a new business idea: Part 2 of 2 4 Nov 2011 | 03:53 am
Last week, I wrote about the basics of crafting a feasibility study to test a new business idea before investing too much time and money in it. This week, we look at what a feasibility plan might look...
How to test a new business idea: Part 1 of 2 28 Oct 2011 | 08:37 am
Have you ever spent a lot of time, money and energy on a “great new idea”, but wondered later what you ever saw in it? New business ideas are exciting. After all, they are new! One way is to do a qui...
