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Friday Best Day For Email Newsletter Open Rates? 30 Nov -0001 | 12:00 am
This week, ExactTarget released their 2005 Response Rate Study that summarized open, click-through and unsubscribe rates. Learn about my sweet spot send day logic before you start sending more emails ...
How To Weave Your Story Into Your Email Newsletter 30 Nov -0001 | 12:00 am
Ezine-Tips reader Glen writes, "I'm not sure if you wrote an article about this...anyway can you offer me any advice or resources about the art of weaving in a story from your life into your email mar...
Ezine Content Sources To Help Make Choosing Your Next Email Newsletter Topic a Breeeeeze! 30 Nov -0001 | 12:00 am
How can you really figure out what the market wants you to write about next? Don't guess! I'll show you 7 quick ways you can poll the market (in most cases, without doing a single survey)...
The Email Newsletter Publishing Value Perception Paradox 30 Nov -0001 | 12:00 am
Fee-based email newsletters on average do not have the same level of perceived economic value as print-based newsletters, yet ebooks can sell for 2-5 times the same price as a print book of the same e...
Sequenced Email and Autoresponders - The Anti-Email Newsletter Strategy? 30 Nov -0001 | 12:00 am
Recently in Tempe Arizona I was sitting next to Tom Kulzer, CEO of Aweber. He lives in the autoresponder & sequenced email service provider world and not the ezine publishing world (even though his cl...
Blog Comment Notify - Give Your Commentors Ability To Get Email Notifications 30 Nov -0001 | 12:00 am
More than a year ago, I shared how important it is to give your blog audience the ability to subscribe via email to your newest blog entry sent to them in either real-time or daily/weekly summary. Thi...
AOL Email Accreditation Watch: 15 Major ESPs Sign With Goodmail 30 Nov -0001 | 12:00 am
AOL quietly launched their Goodmail CertifiedEmail service this past week. WHAT? Yes folks, their plans are moving forward:
HTML Ezine - Does Yours Render Right? CSS vs. Inline HTML 30 Nov -0001 | 12:00 am
One huge mistake that many ezine publishers do when sending HTML email newsletters is that they will test their design to their email client (software they use to check & send email) and wrongly assum...
SUBJ Research: Email Response Increases as Characters Decrease 30 Nov -0001 | 12:00 am
A recent subject line research article by Return Path identified that "click-through rates (CTR) for subject lines with 49 or fewer characters were 75 percent higher than for those with 50 or more." W...
Why Does My Email or Ezine Open Rate Slide Downhill? 30 Nov -0001 | 12:00 am
Is your ezine "Open Rate" sliding worse than a coastline house in a mudslide into the ocean? Is there something you can do about it? An Ezine-Tips reader sent me this letter and I'll answer some of th...
