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Webinar:What’s the Big Deal About Big Data for Marketers? 20 Aug 2013 | 12:45 am
This webinar is not for you. No, really. This webinar is for your colleagues. This webinar is for people who are not steeped in the history, the lore and the love of analytics. This webinar is for ...
Nobody Will Give You the Initiative -Come to the eMetrics Summit 6 Aug 2013 | 09:41 pm
I’m a risk-adverse guy. I wear a seat belt. I pay my bills when they arrive. My passwords have at least one upper case letter, one number and one special character. Nevertheless, I have been most su...
I Could Not Have Predicted These Answers 2 Jul 2013 | 01:30 am
2007 was the first year the eMetrics Summit came to San Francisco after five years in Santa Barbara. It was also the first year that Eric Siegel put on his Predictive Analytics Workshop along with the...
Making Friends + Influencing People at the eMetrics Summit 8 Jun 2013 | 01:17 am
Imagine my embarrassment when I didn’t recognize her. It was only moderate embarrassment at first. I re-meet lots of people… again. My memory for names and faces was never good and it’s gotten worse....
Call Me About the eMetrics Summit 15 May 2013 | 01:14 am
Every now and then, I get a phone call out of the blue…. OK, mostly I get an email out of the blue, asking for a time for a phone call, but sometimes they just call. Telemarketers? Nope, just the op...
Lessons from the first eMetrics Executive Roundtable 7 May 2013 | 12:59 am
I went Back to the Future and I’m here to report what I found. It was Thursday, April 18, 2013, from 9:00 until 4:00 at the San Francisco Marriott Marquis Hotel in conjunction with the eMetrics Summ...
One Good T-Shirt Deserves Another 3 Apr 2013 | 12:38 am
Ted McDonald – I’m Calling You Out Once upon a time, there was a Marketing Analytics Manager at Verisign named Ted McDonald who had everything; a great career, a happy set of triplets whom he hopes w...
Your Name In Northern Lights 2 Apr 2013 | 12:33 am
Your Name In Northern Lights New Marketing Medium Announced Company Slogans in the Skies Before the End of the Year SANTA BARBARA, CALIFORNIA 4/1/13 – Scientists have announced a new method of usin...
Analytics Misery Loves Company 25 Mar 2013 | 11:16 pm
You think you’ve got analytics problems? In the middle of February, 2012, I reviewed some analytics dilemmas from 2005 in an article entitled Analytics Problems Won’t Die. In that article, I discusse...
Does a bear defecate in the woods? 13 Mar 2013 | 10:25 pm
Linked In – You’re so funny
