Sell Like a Farmer 12 Jul 2013 | 12:57 am

For the last 4 years, one of my primary goals has been building new business, be it for my employer or now for my own company, 33 Sticks. Over those 4 years one thing has become very clear, I tend to ...

Are Web Analysts Becoming the New IT? 24 May 2013 | 07:47 pm

I started out my career working in the IT department for a large networking company and during that time I watched IT go from being king of the castle, pre dot-com bubble burst, to a commodity, in a r...

Going Freelance Isn’t As Scary As You Think 9 May 2013 | 09:42 am

Last month, I decided to take a leap of faith when I left a steady paycheck behind to open up 33 Sticks. One of the questions I get asked the most is, “isn’t doing your own thing scary?” The answer is...

DAA: This is OUR Association 9 Apr 2013 | 08:17 pm

Almost two years ago, to the day, I wrote a post called ‘WAA: This is OUR Association‘ in which I proclaimed that “we MUST continue to push for change to make this truly OUR organization.” Well, two y...

Introducing 33 Sticks 2 Apr 2013 | 08:47 pm

In 2004, I received a call from a friend that drastically changed the course of my career. At that time, I was looking for new opportunities, having spent the previous 6 years as a software developer,...

Supercharging Your Optimization Practice With Satellite 18 Feb 2013 | 02:14 am

“Can we run 8-10 optimization campaigns concurrently?” It seems most executives must have attended the same optimization maturity workshop, as I’m often being approached by organizations, both large a...

Build a Simple Heatmap Using R 16 Feb 2013 | 08:47 am

Heatmaps have historically been given a bad name in the web analytics industry but they can be a powerful tool for data visualization. noun \ˈhētmap\ 1 a : A heat map is a graphical representation of ...

Thank You For Bringing Fresh Water To Ethiopia 8 Jan 2013 | 09:54 pm

Two years ago, I donated my birthday to charity: water and this morning I was greeted with news that the funds raised have been used to build a new fresh water well in the village of Gaday in Ethiopia...

Greatness Looks Effortless 8 Dec 2012 | 09:23 pm

Imagine Michael Phelps in the pool. Imagine Usain Bolt on the track. If you are more into the arts, imagine Eric Clapton playing the guitar or Banksy at an empty wall. These are all people who have ac...

#CareMore – Santa Monica Holiday Inn 8 Dec 2012 | 05:25 am