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Cash, Lies, And ROI: Are Your Marketing Budgets A Flight Risk? 27 Aug 2013 | 04:00 pm
If your company's marketing leader relies too heavily on analytics, business use cases, and spreadsheets, they could be grounding business.
Next CMO breakfast—4 seats remain—October 23 21 Aug 2013 | 05:00 pm
If you are a recently promoted senior marketing leader (CMO, VP of Marketing), and are looking for ways to dramatically improve your impact in your first six months, please join us for our next CMO br...
5 Ways Marketing Can Turbocharge Sales 15 Aug 2013 | 04:00 pm
How marketing and sales can collaborate to maximize sales.
Honoring Your Captain Kirks: Balancing "Right Brain" and "Left Brain" Marketing Strategies 15 Aug 2013 | 12:32 am
Are marketing executives orbiting the new "big data galaxy" out of necessity, or curiosity?
How To Keep Your CMO Out Of The CEO Shark Tank 5 Aug 2013 | 05:00 pm
Because it's so much nicer--and more productive--when everyone gets along swimmingly.
CMOs Are From Mars, CEOs Are From Venus. What Planet Are You From? 26 Jul 2013 | 05:00 pm
When it comes to conversations with the CEO, marketing leaders are often speaking a different language. Here's why.
Customer Relationships: The Secret Innovation Weapon for Mature Markets 11 Jul 2013 | 04:00 pm
It's not you, it's them. So put your focus on building strong customer relationships.
Are You Over-Investing in Marketing Analytics? 9 Jul 2013 | 05:59 pm
Are the creative aspects of your job being trumped by the analytical demands from the Board?
Engage Your Customers in Product Development 8 Jul 2013 | 11:25 pm
Here are strategies to involve your customers in product planning: Latest insights from Society for the Advancement of Consulting
New Rules of the Marketing Dance--Radio Interview with Lisa 3 Jul 2013 | 03:03 pm
What are the new rules of the marketing dance? This explains them. A "must listen" radio replay for any senior marketing leader.
