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Personality 22 Aug 2013 | 07:43 pm
One basic thesis is to build brand identities with imbued personality rather than risk them being inherited via consumer experience. In other words, intentionally ascribe personification to brand iden...
The UI/UX Endorphin Theory 20 Aug 2013 | 06:20 pm
My name is Sam Stratton, and I’m one of the new designers here at Focus Lab. I have an idea, a theory, about application experiences that I’d like to share today. This isn’t a theory that has been ext...
Focus Friday Chats 16 Aug 2013 | 12:16 am
If you’ve been following @focuslabllc on twitter you’ve probably seen us tweet about something we’re calling Focus Friday Chat. For a handful of weeks in July, we opened our virtual doors for an hour ...
New Office: Beta 15 Aug 2013 | 10:22 pm
Every office needs nerf guns If you follow us on Twitter or Instagram you've noticed we've spent the past couple of months planning for and building out a new office space. This past Monday was our f...
A lesson learned: Make an agenda 14 Aug 2013 | 06:22 pm
Um, guys... we need an agenda. It’s hard to admit, but up until a year ago, we weren’t utilizing an agenda for every type of meeting. Specifically we weren’t using one for our client meetings, which ...
A Project Manager’s Dream App 24 Jul 2013 | 12:25 am
As Focus Lab grows, so too do our project management application needs. Juggling more projects, team members and their varied schedules is becoming increasingly demanding. As the one responsible for t...
FuneralOne 16 Jul 2013 | 07:38 pm
To my right, there’s a man with a beard and glasses; to the left, another with a beard, but bald and no glasses. Who are these guys? Well if you’re familiar with our gang, you’d recognize it’s Matt an...
The Sidecar That Never Was 17 May 2013 | 05:00 pm
Five months ago I made a decision to no longer pursue one of my dreams from a few years ago. The decision stung. It wasn't an easy one to make. But as I write this five months postmortem, I am confide...
Always Learning 7 May 2013 | 05:20 pm
I've had an idea for a while to do a series of posts describing the mechanics of what we do at Focus Lab. Not a series about our craft or techniques, but instead about what keeps our engine running, h...
Origins 26 Mar 2013 | 06:07 pm
Lately I've been thinking about where Focus is today compared to where we started from. After going through some old emails, I thought it would be fun to share my first contact with Bill along with ho...
