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The Focus Reports Style Guide 14 Aug 2013 | 05:35 pm
These rules are to be used in ALL of our reports, weekly news, and feature stories. Language We use US English spelling throughout. For example, use –ize not –ise endings for verbs, –or not –our...
How to write a report in eight steps 14 Aug 2013 | 05:20 pm
Follow this guide when embarking upon your reports, and you won’t go far wrong. STEP ONE: Select featured personalities and information sources First step is to read all of your transcripts an...
Writing reports: an introduction 14 Aug 2013 | 05:04 pm
WHAT ARE OUR REPORTS? We are the voice of the industry, here to help the reader understand the hot topics, big moves, and trends in a country, and how CEOs and decision makers see things. When pickin...
Focus Reports Ltd. Releases New Nordics Pharmaceuticals Report 1 Aug 2013 | 12:53 pm
London, August 1st 2013 – On the Northern fringes of Europe, those who want to believe that there is a sustainable future for the old continent’s generous healthcare systems find a beacon of hope. At ...
Simple Rules about Transcripts 8 Jul 2013 | 04:29 pm
These are simple rules to remember whenever you are doing a transcript. With those in minds you'll make the life of the readers easier, improve the impact of your transcripts and save time.
Key Words/Tags for Pharmaceutical Reports 8 Jul 2013 | 04:03 pm
This is the list of Key Words that will be central to our tagging strategy in PharmaBoardroom , It is also very important that you use them for your introductions and questions in transcripts. This wa...
A few examples of commented transcripts 5 Jul 2013 | 03:57 pm
(Don’t get upset if your transcript was chosen) 1. Question is too long and too complex, and quotes irrelevant sources As the blockbuster sales model fades, the rush is on for a new formula...
Yes Yes of Transcripts 5 Jul 2013 | 03:54 pm
Make short Introductions for your transcripts Don’t hesitate to write a short intro on the interview where you: Set the frame (the largest company in Russia) Refer to biography details (Recently...
No Nos of Transcripts 5 Jul 2013 | 03:52 pm
Mentioning “Pharmaceutical Executive”, “Oil and Gas Financial Journal”, “our readers” in your questions Making the CEO of Pfizer Melanasia become the CEO of Pfizer ! (Don’t forget to mention the nam...
Simple Rules about Transcripts 5 Jul 2013 | 02:40 pm
1. Selecting the content / Keeping it short When doing a transcript is selecting the material that is of interest to readers and the angles that you think were best discussed during the in...
