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About The Unit 27 Aug 2013 | 10:22 am
It won’t surprise you that the importance of marketing has been recognised by the entire Business Services industry. After extensive consultation, the Industry Business Skills Council discovered what ...
Marketing me why it is important to market ourselves professionally 25 Aug 2013 | 10:16 am
8 Steps to Marketing Yourself in Today’s Economy Savvy employees know that they need to go beyond just working hard and hoping someone recognizes them for new opportunities or promotions. It is crit...
The Psychology of Colour 23 Aug 2013 | 10:08 am
When it comes to consumer preference, colour is more important than all other textures. That is why it is worth knowing how colours affect purchases. This article was published in Equipped, Fortress ...
Six Ways to Tell a Good Story 21 Aug 2013 | 07:34 am
If you have ever questioned the value of telling stories, then it is probably worth looking at this picture. When it comes to communicating, we must always remember that it is people we are dealing w...
Storytelling – Marketing to the Four Personality Types 19 Aug 2013 | 06:39 am
Guest contributor Tony Kauria provides a simple way to ensure that our stories reach all types of people. If you’ve spent any time in marketing or psychology, you have most likely come across one ver...
Marketing is about people, and people are complicated. 17 Aug 2013 | 02:09 pm
Although the tools we use will always change, the customers will always be people. When it comes blogs, there are plenty about marketing, psychology and the fascinating world where the two meet. One ...
Demystifying Crowdsourcing. What is it and how can it help your SME business? 13 Aug 2013 | 11:52 am
LogicalTech’s Cassidy Boon makes sense of the growing trend of crowdsourcing and its implications for the future of business. 1. You have spoken recently about the role of Crowdsourcing in advertisin...
Beginning with the End in Mind Helps Keep us Focused 11 Aug 2013 | 11:40 am
While any campaign might have a number of desired outcomes, it helps to stay focused on a few.\ There is an old saying that goes, “He who hasno goal will surely complete it.” What will he complete? T...
Timing, Timing, Timing 9 Aug 2013 | 11:26 am
Location might be everything for a retail store, but it is timing that will make or break a marketing campaign. The first law of retail is “location is everything.” Well, the first law of advertising...
When it comes to marketing, not all activities are the same 7 Aug 2013 | 11:05 am
Guest contributor Brigette Yuile shares her insights about mastering marketing. 1. Most of the owners and managers I have met seem to believe that marketing and advertising are just two words for the...
