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Let’s Go Marketing – it’s eCommerce Time 18 Apr 2013 | 01:39 am
One of the things we’ve observed in B2B companies is that most eCommerce initiatives are tightly controlled by the IT department. This is not necessarily a bad thing, but in many companies, we find th...
Planning Your eCommerce Advantage 12 Apr 2013 | 09:12 pm
Are you a B2B company seeking a competitive advantage? Obviously this is a foolish question, every company is. The real question is what strategies are you executing to gain that advantage. Here’s a s...
B2B eCommerce is Challenging 11 Mar 2013 | 03:40 am
When you visit a major B2C online store such as Amazon.com, Target.com, or Lowes.com, you will find great site design, superb search and navigation, deep content, reviews, effective merchandising, alt...
How to Get the Best Bang for Your Buck in eCommerce 21 Jun 2012 | 09:17 pm
With consumer eCommerce spending growing by double digits over the last five quarters, companies are clamoring to increase their share of the pie. Wholesale eCommerce sites are seeing their numbers ri...
What Are People Saying About Your Company Online? 6 Mar 2012 | 12:13 pm
Tracking Conversations and Discussions Online: What Are They Saying About You? The Internet is a vast land of people with varying opinions – and lots of places that people can go to express those opi...
5 Ways to Drive eCommerce Revenue 22 Feb 2012 | 06:06 am
5 Ways to Drive eCommerce Revenue If you already have an online store, then you know how important it is to continually drive traffic, increase conversions, and justify spend to make the most of your...
Social Media for Business 11 Jan 2012 | 07:45 am
From Facebook to Twitter to LinkedIn, social media is all around us. The tools are available for people to communicate faster, more often, and on your own schedule. Social media is no different then a...
