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Using data analytics to optimise marketing spend 27 Aug 2013 | 02:56 pm
Two of the biggest challenges marketers face are forecasting sales and proving ROI of marketing activities. As data driven marketing continues to gain popularity, marketers are looking to marketing mi...
Inbound Marketing and SEO: Insights from the MOZ blog [Book Review] 26 Aug 2013 | 05:47 pm
The term, inbound marketing was first used and popularised by Brian Halligan and Dharmesh Shah, co-founders of marketing software HubSpot, but the inbound marketing concepts have been around for much ...
A Business Guide to Keeping up with the SEO Pace 23 Aug 2013 | 08:37 pm
With SEO best practices ever changing, it can appear difficult to understand what is good practice. SEO is an important part of any business and, with the web constantly evolving, every marketer needs...
Time to look at app optimisation 23 Aug 2013 | 01:30 pm
When it comes to mobile apps, performance is important: If the app loads or updates too slowly, people are likely to stop using it. Google engineers discovered that if it takes more than 400 millisec...
Online Video Advertising: To View or not to View? 22 Aug 2013 | 06:12 pm
Online video is the fastest growing format for online advertising. According to the Internet Advertising Bureau (IAB) online video advertising grew a huge 46% in 2012, now accounting for £160 million...
Brands must be aware of the mobile user when developing social media deals 22 Aug 2013 | 03:01 pm
We all know that Twitter, Facebook and Pinterest have long been havens for marketers to connect with their audiences, and that consumers are more likely than ever to access social media through mobile...
Performance Marketing and Fraud 21 Aug 2013 | 01:57 pm
Affiliate marketing is an all-encompassing discipline which is mainly based around one simple payment model. A publisher generates traffic for an advertiser and earns commission each time a customer c...
The Top 10 Common Misconceptions about Digital Marketing 20 Aug 2013 | 01:54 pm
What is meant by the term “digital marketing”? It is the question that few now dare ask yet very few, in my experience, actually understand. So, in the privacy of your own computer screen, below I ho...
Business email: Keeping your customers in the loop 19 Aug 2013 | 02:18 pm
The means by which small and medium-sized businesses (SMEs) can communicate with their customers has risen significantly over the past decade, offering businesses platforms for direct communication wi...
Monetising the ‘next billion’ 18 Aug 2013 | 07:51 pm
Since data became available on mobile devices, personal communication, entertainment, and information consumption has been ever changing and mobile devices have become a necessity in our daily lives. ...
