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We're Moving...to Tumblr! 19 Jan 2012 | 10:00 pm

We’re super excited to announce that starting tomorrow, GapMag will officially be joining the Tumblr community at GapMag.tumblr.com. The move allows us get to know our readers (you!) even better by fo...

Work Together, Wear Together: Oxfords 18 Jan 2012 | 10:00 pm

From the first time we laid eyes on the samples last fall we've been lusting over Gap’s version of the new It shoe. Simple yet sumptuous, our über-soft lace-up oxford is foot-flattering and feels like...

Gapeteria: Look of the Day 17 Jan 2012 | 10:00 pm

Lia does her hair herself, and it's the first thing that caught our eye. But she has a clever way with clothes, too. Love this. An unexpected mix in a graceful silhouette with a retro wink. Gap cardi...

Hey Guys, Just Curious: To Scarf or Not to Scarf? 16 Jan 2012 | 10:01 pm

We know that scarves were originally worn by men in ancient Rome but times have have obviously changed. Now we (women) have taken over adorning ourselves with the highly coveted accessory. But we have...

Word on the Street: A Weekly Round-Up 13 Jan 2012 | 10:01 pm

Tell us, what’s in your bag? This blogger keeps a notebook, iPhone, scarf (us, too!) and our city flats in hers.  [La Petite Peach] Say yes to socks and tights. We’re really into that little extra la...

Inside Peek: Kids + Baby Spring Photo Shoot 12 Jan 2012 | 10:00 pm

We love getting scooped on the latest shoots from our photo team. OK, that’s an understatement….we really love it. From the moment they start packing up the shoes, clothes, and props, we’re already an...

Inside Peek: Spring Photo Shoot 11 Jan 2012 | 10:25 pm

COLOR was certainly the theme of our spring photo shoot! In typical Gap fashion, it played out like a Broadway show with its cast of highly skilled artisans—photographers, models, seamstresses, stylis...

Gapeteria: Look of the Day 10 Jan 2012 | 10:00 pm

We love a blouse buttoned to the neck, and this one has cool mussed stripes and a darling silhouette. (Perfectly boxy, higher in back, lower in front.) Vicky wears it so well. Love her simple no-frill...

DIY: First Faves with Jenny Pennywood 9 Jan 2012 | 10:00 pm

We asked Jen Garrido of Jenny Pennywood, local artist/textiles designer and mom to adorable one-year old Jemma, to give our First Favorites bodysuits a little personality with her creative talents. At...

Word on the Street: A Weekly Round-Up 6 Jan 2012 | 10:01 pm

We’re a little bit obsessed with our new oxfords—what’s your fave color? We can’t choose! [Nylon] Inspired! We adore how this blogger gives our GapKids party dress  a fresh vibe with casual denim lay...

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